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Reframing Influence: Introducing the B2B Creators Influence Framework

Reframing Influence: Introducing the B2B Creators Influence Framework

Not all B2B influencers are created equal, and it’s more complex than B2C. Over the years, I have become a B2B influencer marketing apologist. It sounds silly, I know. But I...

The End of Cheap Scale?

The End of Cheap Scale?

Before we get to today's main topic, some miscellaneous goodies… Vote!I know that everybody always says that every election is super consequential, but this one really is....

B2B Reads: Adapting sales approach in a downturn, building an online community, communicating change and more - Heinz Marketing

B2B Reads: Adapting sales approach in a downturn, building an online community, communicating change and more - Heinz Marketing

In addition to our SundayApp of the Weekfeature, we also summarize some of ourfavorite B2B sales & marketing postsfrom around the webeach week. We’ll miss a ton of great stuff,...

The Christmas ads of 2022: Bringing joy and nostalgia but treading carefully in the midst of economic gloom

The Christmas ads of 2022: Bringing joy and nostalgia but treading carefully in the midst of economic gloom

November might feel too early to think about Christmas, but for big brands like John Lewis and Aldi, it's one of the most important months in the retail calendar. Every year,...

Meta Ads Automation: An Advertiser's Guide

Meta Ads Automation: An Advertiser's Guide

Automation: It’s all the rage for established digital advertising platforms these days. Take Google’s recent introduction and expansion of Performance Max, which simplifies...

Agency-client communication sucks. Here’s how to change it

Agency-client communication sucks. Here’s how to change it

The most pressing communication problem in advertising isn’t the distracted, fragmented audiences we’re chasing. It’s the increasingly fractured, even adversarial, communication...

An advertising recession may be here - and the TV industry is making brands' lives harder

An advertising recession may be here - and the TV industry is making brands' lives harder

Here’s a question I asked onTwitter Spaces yesterday-What is going on in the ad industry right now? Are we in an Apple recession, or a real one? The ad tech crowd is convinced...

What happens when a creative goes undercover as a businessperson

What happens when a creative goes undercover as a businessperson

One year ago, I took on the role of North America president and chief creative officer at Ogilvy Advertising.  I wanted to see if the person most connected to the product could...

6 Social Advertising Tips For Finance Brands

6 Social Advertising Tips For Finance Brands

More than 50% of offline investors first collect information online before making an investment decision. And according to research from RRD, more than half of consumers have...

3 Ways We Can Shake Up Traditional Approaches to Marketing

3 Ways We Can Shake Up Traditional Approaches to Marketing

New York, like our industry, has an energy to it. Immersive, motivating, often magical. It is hard not to marvel at its creativity, its championing of cause, it’s continued...

The 5 Truths Needed to Create a Sustainable Brand

The 5 Truths Needed to Create a Sustainable Brand

The mad scramble to make brands more sustainable is in full swing. And while companies are right to tackle this issue, the truth is that quite a few of them are still getting it...

Advertisers Need to Pay More Attention to the Weather When Planning Campaigns

Advertisers Need to Pay More Attention to the Weather When Planning Campaigns

Advertisers have got a lot to think about. For one thing, trends are constantly shifting in terms of the creative that resonates most with audiences as well as the types of...