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3 ways packaging aids brand marketing
“You eat with your eyes first!” It is true, and it is hardwired into our brain. Anything that looks beautiful is appealing to our eyes, as well as other senses. This also...
02/24/2022
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What is brand marketing?
There is a lot of confusion around brand. It’s one of those words widely used but not widely understood. Is it just a logo, a color palette and a trendy sans serif font? Or is...
02/09/2022
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3 ways packaging aids brand marketing
“You eat with your eyes first!” It is true, and it is hardwired into our brain. Anything that looks beautiful is appealing to our eyes, as well as other senses. This also...
08/18/2021
- READ MORE
What is brand marketing?
There is a lot of confusion around brand. It’s one of those words widely used but not widely understood. Is it just a logo, a color palette and a trendy sans serif font? Or is...
07/31/2021
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10 Truths About Marketing After the Pandemic
10 Truths About Marketing After the Pandemic There’s no going back to the old normal. by Print Summary. The Covid-19 pandemic upended a marketer’s playbook, challenging the...
03/24/2021
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4 Ways Agencies Mess Up New Business Outreach & How To Fix It
Do you have trouble getting results from your agency's new business outreach emails? If so, you might be doing it wrong. This post will discuss four common ways agencies get...
03/20/2021
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11 Simple Steps for a Successful Brand Building Process
11 Simple Steps for a Successful Brand Building Process Pin257 1.8K Shares Make no mistake about it: a recognizable and loved brand is one of the most valuable assets a company...
03/09/2021
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When sales and brand equity move in the same direction
Get more Inspiration When sales and brand equity move in the same direction While a correlation between sales and brand equity may be expected, you need to dig deeper to...
02/15/2021
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Why B2B marketers need to bet big on 'The Big Long'
Most B2B marketers are focused on the bottom of the funnel. Investment in brand, however, will ultimately create far more value for your business. Imagine for a moment that you...
01/08/2021
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Council Post: Personal & Brand Reputation Management Tips For 2020
Reputation management is one of the hottest phrases and concepts in the world of online marketing, business and branding today. Not only is it a multibillion-dollar industry,...
11/16/2020
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Brand Storytelling: How to Tell Stories That Will Increase Your Conversions
Are you using brandstorytelling in your content marketing strategyto wow your readers? If you’re not, you are missing out on a fantastic conversion driver. Why? Because content...
11/03/2020
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How To Market Your Business Online… On A Budget
Marketing your company’s product or service can prove to be a costly undertaking, especially for small businesses. If you are not equipped with much information, your company...
11/03/2020
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