Online Branding: 7 Key Tips For Branding Your Business Online
Did you know that more than 90% of marketers put branding awareness as their top goal? Statistics suggest that employing smart branding practices across multiple channels can double revenues for companies of all sizes.
What does this mean to you as a business owner? You need to focus more on online branding. The art of brand building has multiple facets and you need to explore them one by one to see what works best for you. Keep reading to learn more about the branding process and how you can improve your brand.
Create A Powerful, Professional Logo
Having a logo is key for any type of business. A logo is what defines your company, business philosophy, and personal values. Make sure that you spend some time to come up with the right logo concept. This is what your customers will remember for years to come, so it has to be great right from the start.
Ideally, you'd collaborate with a professional logo designer. An experienced logo creator knows how to translate the essence of your business into a beautiful visual concept. Keep in mind that your logo should be simple, it has to look good on different backgrounds, and needs to be easy to remember. Having a logo is probably one of the most important aspects when it comes to business branding.
Use An Email Signature
An email signature provides a wonderful opportunity to increase brand awareness and make yourself known to people. This signature is basically a short block of text put automatically at the end of your emails. You can use special programs to customize this signature and include your name, website, social links, even a professional photo. Such a strategy will set you apart from the crowd and increase brand awareness.
Have A Business Tagline
Apart from your logo, a business tagline will also help your brand evolve. This is also called a business slogan and it involves a few words that describe your products or services. The slogan can also describe the experience customers should expect to have with your products or a witty and easy to remember quote.
For example, Nike's slogan is "Just do it". These three words are easy to remember and go well with the company's sports and fitness related products. Make sure that your slogan is relevant to your business, it leaves a deep imprint on customers' imagination, and is kept simple and straightforward.
Use Testimonials To Increase Your Credibility
Experts agree that most people are more likely to buy a product or service if someone else already had a positive experience with it. You should capitalize on that and create a section on your website where customers can leave reviews. Having positive feedback from clients will make other potential customers see you in a better light and they will be more likely to purchase.
The beauty of using testimonials is that you can collect them from multiple social media platforms. For example, a lot of people use Facebook and there is a possibility to leave reviews directly on your Facebook page. You can also take advantage of Google reviews to increase your credibility and enhance brand awareness.
Have An Online Presence
If people don't know you, they are less likely to buy from you. That's why you should establish a strong online presence so that more and more potential customers know about your business. This is easily done, but you have to be consistent. You should take advantage of the numerous social media platforms out there such as Facebook, Twitter, Instagram, etc to promote your products and services.
And how do you create a strong online presence? By creating and distributing content related to your business to a target audience. For example, if you sell fitness equipment, write an SEO article on your blog about how to use certain fitness devices and share this post on social media. Post on your favorite platforms at least once a week and this will slowly increase your brand presence.
Let Your Customers See That You're A Real Human Being
This is one of the most important aspects of branding. You might have a superb website, sell great products and services, but if customers don't actually know who you are, you might lose their credibility. One way you can prevent that is by showing your face and the faces of your collaborators on your "About Us" page.
For example, you can post a few details about yourself and add a professional picture of you next to it. You can do that for the marketing direction, PR specialist, customer service specialist, etc in your company as well. This shows your customers that you are real human beings just like them and not online ghosts or fake individuals.
Come Up With Your Preferred Color Scheme
If you look at it closely, you'll see that most popular brands have a well-established color scheme . Some companies incorporate a single color while others go for a bicolor layout. You should also pick your colors carefully, depending on your preferences and the nature of your business.
For example, if your company is focused on solar energy, you might want to have yellow or orange in your color scheme, representing the sun. if you focus on preserving trees and reducing carbon emissions, you could have green to represent the trees or blue to symbolize the sky. Make sure that you keep this color layout consistent across your website, social accounts, banners, commercials, even your logo.
Now You Know More About Online Branding And How To Do It Correctly
As you can see, there are many things you can try when it comes to online branding. It's important to remember that building your brand takes time, but little steps like the ones mentioned above can take you closer to your goal. At the end of the day, a brand doesn't exist in a company or business, it's only in the mind of your customers. You have complete control over how customers perceive you, so take action on building your brand now.
Also, make sure that you check out the other articles on our website to learn more about business branding , digital marketing, and how to stay ahead of your competition.