For B2B companies, using social media may seem like a huge undertaking, especially if you aren’t familiar with the current social platforms. While it may seem easy for consumer brands to build a following, your B2B brand can also create a strong social media presence.
In this blog, we share our tips on how best to use social media for connecting with your audience.
As a B2B marketer, creating content that engages your clients and prospects may seem impossible. But it doesn’t have to be. One of the best examples of a B2B company that has found a way to engage with customers is IBM. One of their most recent tweets appears to have gained inspiration from the ever-popular ASMR (Autonomous sensory meridian response) trend. After posting a video focusing on the sound of their system, IBM’s tweet received many interactions and questions about the product features. In this case, the B2B company harnessed a popular trend to create content that would appeal to their audience on social media.
When using social media, your company is able to engage with customers who comment or post about your product or service. Before you start posting on social media or building out your presence on social media, ensure that a member of your team is able to monitor your profiles for all interactions/comments/questions. It is helpful to have some standard responses ready to go when you may not immediately have the correct answer. An example of a standard response is: Great question/comment! An expert member of our team will get back to you shortly. This gives you the opportunity to respond quickly while you also gather information from your internal team.
You may be wondering how companies find the time to post thought-provoking content every day. The truth is they schedule it in advance! There are many tools out there that can help you plan out months in advance. Although, we don’t recommend scheduling content out that far because the most important quality of social media is its ability to continually change with the trending topics of today. We typically schedule out content for 2-3 weeks in advance.
Some of our favorite social media management tools for finding content and publishing are Buffer, Hootsuite, and Feedly. Buffer and Hootsuite enable you to schedule posts, provide potential posts, and track meaningful analytics. Feedly compiles various topics from online sources in one area for easy reviewing to decide what to share as curated content on your social profiles.
If you’re having trouble figuring out how to create a social media experience for your company, find inspiration within your own team. Sharing company milestones or employee news can establish your social presence while also inviting followers to get to know your staff. On the Bop Design Instagram account, we showcase fun activities we have in the office, which is much different than our other social platforms that focus on thought leadership content.
Hopefully, using social media as a B2B company is less intimidating when you use the tips above.