
B2B brands should be thinking about TikTok
It's a given that B2C brands need a presence on TikTok, especially if the target market is 18-34-year-olds, but what about B2B brands? Is there an opportunity to reach target...
09/10/2023
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It's a given that B2C brands need a presence on TikTok, especially if the target market is 18-34-year-olds, but what about B2B brands? Is there an opportunity to reach target...
09/10/2023
We just got through election season. The smartest social media post I saw about it said, “Elections are a great reminder that ~50% of people don’t think like you.” As...
09/08/2023
Overcomplicating projects is human nature. And as a busy marketer with a million tasks on your mind, the tendency to write the hard way often overrides content best...
09/07/2023
Jeff Bullas 00:00:03 - 00:00:52 Hi everyone and welcome to The Jeff Bullas Show. Today I have with me, Chad Reid. Now, Chad is the VP of Marketing and Communications at Jotform,...
09/07/2023
Measuring the return on investment (ROI) of content marketing is challenging. Achieving that goal requires marketers to advance through several stages of measurement...
09/06/2023
If you looked at my standardized test results from when I was back in school, you’d see I scored very high in math and very low in verbal — not exactly the marks you’d expect...
09/06/2023
Don’t say recession. The internet will come for you. But no matter what you call it, there’s little doubt we’re in the middle of an economic downturn. In response, many...
09/05/2023
Product-led content marketing is when you seamlessly weave your product into your content without pushing it or making it look blatantly promotional. Many popular and successful...
09/05/2023
If you want to build a Lamborghini, you follow detailed engineering plans. You don’t rely on memory or luck. So, why is it that so many content marketing teams try creating...
09/05/2023
Standing out on Instagram is getting harder, but that’s true of most social media platforms. There are so many posts and ads trying to grab our attention that it’s hard to see...
09/04/2023
90 Catchy Fall Email Subject Lines for Lasting Revenue Growth Category: LinkedIn Share Smell that? It’s the crisp, cool air outside. You’re not too hot or too cold as the...
09/03/2023
Content has become a traditional marketing channel for many SaaS companies. According to ProfitWell, content companies are likely to see30 percent higher growth rates and 5...
09/02/2023