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Freelance Writers' Secret Weapon: Writers' Associations

Freelance Writers' Secret Weapon: Writers' Associations

Want more freelance writing clients? Better clients? Or to network with your fellow writers and learn more about your niche? Writer’s associations and organizations are your...

Personal Branding: How to Become the Hero of Your Career

Personal Branding: How to Become the Hero of Your Career

Apple and Steve Jobs. Microsoft and Bill Gates. Facebook and Mark Zuckerberg. One name is a business. The other is a personal brand. The two are connected, but they’re not quite...

What's the Difference Between Journalism and Content Marketing?

What's the Difference Between Journalism and Content Marketing?

The lines between journalism and content marketing are becoming increasingly blurred. As the demand for quality online content grows, so does the demand for professionals who...

The Marketing Book Podcast:

The Marketing Book Podcast:

Your brand is on trial―here’s how to win your case. You know your company is amazing. You say your company is amazing. But why should your customers believe you? In a crowded...

Engaging Social Media Content: Where Creativity and Authority Meet | Bulkly

Engaging Social Media Content: Where Creativity and Authority Meet | Bulkly

Social media is one of the most powerful marketing tools in the current commercial landscape. It provides you with instant access to a truly global audience. The result of this...

Research: Why your digital presence is the place that influences B2B buyers the most (via Passle)

Research: Why your digital presence is the place that influences B2B buyers the most (via Passle)

In this article by marketingprofs, they talk about this research. The report was based on data from a survey conducted in August 2022 among 410 B2B professionals (B2B buyers,...

Growth Marketing: Give a choice of

Growth Marketing: Give a choice of "yes" or “yes” (podcast episode #37)

This article was published in the MarketingSherpa email newsletter. That’s how Flint McGlaughlin explains the journey you have to take customers on, in Headline Writing: 4...

How Can Small Businesses Manage and Publish Content Faster

How Can Small Businesses Manage and Publish Content Faster

Small businesses like yours can leverage content to grow their web presence and drive leads. Creating content may often seem like a daunting task for small businesses because of...

Evergreen Content And Its Unparalleled Marketing Power

Evergreen Content And Its Unparalleled Marketing Power

All your marketing needs a constant stream of content and value. Evergreen content can be the answer to your need for content. Creating content that stays relevant to your...

Brand development tools to win more customers | Smart Insights

Brand development tools to win more customers | Smart Insights

Explore our Managing Digital Branding Toolkit If you're planning to optimize your branding or rebranding, we have tools to support your brand development at every stage Have you...

What Is the Main Action a Writer Takes When Proofreading?

What Is the Main Action a Writer Takes When Proofreading?

What is the main action a writer takes when proofreading? That may seem like a sacrilegious statement coming from me. I’m someone who’s spent years justifying to condescending...

Who Are Your Everyday Heroes? - Heidi Cohen

Who Are Your Everyday Heroes? - Heidi Cohen

We all love the Marvel super heroes. We wait with baited excitement for the next film since we’re all kids at heart. We want someone strong to save us, especially during...