9 Content Marketing Workshop Exercises to Build Real-Life Skills

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Not to be TOO forward, but…

I know why you’re looking for content marketing workshop exercises.

I suspect you know content marketing is on fire. ????

…and maybe you heard that content marketing is worth $400 billion (and growing).

With numbers like that, hosting a content marketing workshop isn’t just a smart idea right now, it’s a brilliant idea.

So…if you’re wondering what happens in a content marketing workshop, I got you. ????

If it’s a productive meeting, there will be exercises.

And to make good use of your team’s time, the exercises should be helpful and specific.

So I’ve put together a list of the MOST effective workshop exercises for content marketing that you can use to build real-life skills for your team.

These real-world assignments are not only fun, but they’ll also teach your workshop participants a lot about content marketing (in a bite-sized session).

All this will save you and your team a ton of time, while also introducing everyone to the wonderful (and lucrative) world of content marketing.

I’ve taught workshops and courses to teams like NextGen Healthcare, Airbnb, Cleveland Clinic, to name just a few, since beginning my journey as an educator and author 2017. It’s been life-changing to see firsthand the fresh inspiration and knowledge my attendees walk away with.

Here are my 9 lessons from teaching content marketing workshops for the past 4 years.

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Have you hosted a content marketing workshop yet (or brought in an outside practitioner to teach one for your team)?

If not, don’t wait (seriously)! ⏰

I cannot emphasize enough the benefits of gathering your team and running through these content exercises with them – regardless of the size of your company.

It’s true that content marketing is the only marketing left. Meaning, a modern marketer’s focus should be on creating worthwhile content (instead of pursuing traditional advertising methods).

Need proof? Nearly 80% of all major brands have a 1-3 person content marketing team. And what are these teams up to?

Well, more than anything, they’re writing and publishing blogs.

Those skyrocketing numbers are just one of the reasons why you should make gathering the team for a content workshop a top priority. ????

I promise… it’s completely worth it. There are plenty of ways a content marketing workshop can help your business, including:

A content marketing workshop like this can be a game-changer for your business. Because when it comes to building (and maintaining) your content strategy, a key building block is a stream of relevant, timely, and helpful ideas for content that serves your target audience. Making sure your team has the knowledge and skills needed to help with content is going to be essential so your business can keep growing and improving.

Grab my free guide on 15 common writing mistakes that kill your content success here.

Before you dive into your content marketing workshop exercises, it’s important to get all the attendees warmed up.

According to a Yale University study, warming up the brain improves learning ability. So, whether you’re all gathered in an office or zooming from across the globe, make sure to break the ice to get everyone psychologically prepped to learn. ????

If you just cringed at the thought of a high-energy social interaction, fear not. You know how athletes warm up before practice so that their bodies (and minds) are prepped to learn and retain information?

Your marketing team’s needs are no different. (Besides the preventing injury part. I assume your content marketing workshop will be tackle-free.)

So, before you jump into these hands-on exercises, take a moment to get your group warmed up.

Here are some examples of different types of icebreakers to help inspire your content marketing workshop warmup schedule:

By the way, ALL of these characteristics are built into my content marketing workshops, available right now for just $27 per seat (normally $199). ????

Feel free to get creative – you’ve probably got your own interesting questions or ideas up your sleeve. ????? These content marketing workshop warmup exercises are a great opportunity to not only prep people’s minds, but there’s an added bonus where you get to discover new things about the individuals on your team.

So now that your group is nice and warmed up, you’re ready to dive into some digital marketing workshop topics and exercises to introduce content strategy to your business. ✏️

So, what is a marketing strategy workshop? It’s a meeting you run with your team to examine current online marketing efforts (while introducing new skills). And these days, it’s all about the content.

I’m not making this up….content marketing brings in 3x more leads than traditional paid searches and costs 62% less.

So let’s not waste another moment. Here are the most impactful content marketing workshop exercises you can facilitate with your team. Proven, hands-on, and effective. ????

Just because statistics show brands get more leads the more blogs they publish doesn’t mean you can ignore social media. These well-loved platforms are part of the biggest picture of your content strategy, and you can absolutely grow leads and revenue through social media (on top of other things).

So, for your first content marketing workshop exercise, ask your team to write a Tweet. To get them inspired, share some brand examples.

Once your group has an idea of what other brands are doing with their Tweets, it’s time to have them create their own.

This enjoyable content marketing workshop exercise could look like:

BONUS STEP: There are some excellent content marketing tools out there that can help you stay organized with your social media posting. If you’re already using one, feel free to incorporate scheduling your team’s tweets into this exercise. (Look at you go – it’s the first exercise and you’re already creating content WHILE teaching content ????.)

Your social media workshop exercises don’t have to stop with Twitter. Consider expanding this workshop exercise in content marketing to include creating more posts for the other social media platforms that are best for your business.

Video has a HUGE impact on brand trust these days. Access my step-by-step guide on how to create Instagram Reels (and much more) in myLearn Social Media workshop.

This is one of my favorite content workshop ideas out there. It’s simple, straightforward, and involves some creativity – meaning participants tend to really enjoy this one.

Knowing how to build a fantastic blog headline that gets people to click is a key skill for content marketers.

Encourage your team to always run their headlines (titles AND within articles) through a capitalization checker and a headline analyzer.

Want to really gauge the skill of your team with this particular content marketing workshop exercise? Get into the nitty-gritty of writing online content and ask them to create a blog outline based on an assigned keyword.

Even for beginner content writers, I find this exercise is incredibly helpful – the teaching opportunities for proper structure, research, and outlining can be an invaluable part of your workshop.

Need a step-by-step online writing tutorial? Watch me write an article for my Entrepreneur column from scratch in myLearn to Write Online Content workshop.

Bosses, make sure everyone on your team joins in on this content marketing workshop exercise.

Press release writing is an often-overlooked skill for those who aren’t content marketing masters. But it shouldn’t be.

Getting your brand’s press releases published on the best PR sites is actually wildly important for brand exposure. It can get your business in front of the top news outlets, journalists, bloggers, and influencers. ????

And no, it’s nothing like writing a blog. But luckily, press release writing is a teachable skill that most top content marketers possess.

Let’s keep this exercise in your content marketing workshop simple…

This exercise is a great way to introduce press releases to your marketers or team members who may be unfamiliar with what they are and what they do.

Sure, they can seem intimidating, spammy, unimportant, hard to write, and worst of all… they often get rejected (and no one wants to spend time writing a press release just to get it dragged into the trash folder of a major news outlet’s inbox).

But what if I told you there’s a proven press release writing formula that will get your PR accepted every single time?

HINT: In the writing agency I built, I saw 3,000+ press releases we wrote have a 100% success rate.

Don’t overlook the importance of press releases when it comes to your content marketing. It matters.

Looking for more examples, guidelines, AND my formula? Grab a copy of my proven press release template in myPress Release Writing workshop. The price is SLASHED right now from $199 to just $27.

Watching audiences ignore your content can be heartbreaking.

But content that’s timely and relevant is less likely to go unnoticed. ????

This is why it’s super important for trustworthy and relevant brands to stay on top of what’s happening in the zeitgeist (especially within your niche).

For example, when Mark Zuckerberg announced Facebook’s name was changing to Meta, countless savvy brands sprang into action by creating content around this trending topic.

So in this content marketing workshop exercise, ask your team to use BuzzSumo’s Trending feature to uncover current topics that are getting tons of engagement.

After you’ve shown your team where to access the trending subject matter, ask them to use the content data they find to create a blog topic idea related to your business. This is a great way to teach others how to do keyword research.

Plus, depending on your niche, this can be a really fun way to get creative juices flowing – while also gathering some blog topic ideas for your editorial calendar. (Once your team learns how to create content for your business, you can establish a strategic and coordinated approach to sourcing topic ideas.)

BONUS: Have participants use their SEO knowledge from the other content marketing workshop exercises on this list and pick a focus keyword for the blog. Here’s a list of free DIY SEO tools to try.

Teaching yourself or your marketing team REPEATABLE and SUSTAINABLE content data research techniques will be monumentally helpful in skyrocketing your business’s content marketing success. ????

BuzzSumo can help you find trending content ideas in ANY industry. To learn how to access hot topics trending within your specific niche on BuzzSumo, check out myLearn How to Find Hot Topics workshop.

Although your business niche is likely already established, this can be a really exciting exercise to present to your team during your content creation workshop.

Have your team pretend to be a freelancer and pick a niche they’d like to write in. Then, have them list the services they provide in this industry. This can be an eye-opening exercise to see how many different services can be offered across different industries, and will help your team develop a deeper understanding as to why you offer the services you do. That way, they can write to those services (and sell them) much more efficiently with crystal clear awareness. ????

You’re meant for more than working nonstop and sacrificing nights + weekends just to stay afloat in your business. I’ll show you how to build or grow an online brand using content strategy systems that avoid burnout and scale to massive heights. Watch my free webinar now.

This entertaining content marketing workshop example will show your team exactly what you’re looking for when you hire.

Give them specifics to your process such as:

Once you’ve explained the details about how youhire, let your team go explore the internet.

Task them with looking for candidates that they would be interested in interviewing for a possible new hire.

This is an important exercise to test the waters of delegation.

Which you’ll need to do… because delegation becomes increasingly important when it comes to building and scaling your writing agency.

In fact, it was important even back when you were learning how to start a content writing business.

As a boss or entrepreneur, knowing when and what to delegate is ALSO a teachable skill that you can practice in your content workshop.

As for your participants, playing a game of “scavenger hunt” during your content creation workshop is a great way to put newly learned skills to work right away. ????️

From setting up your team from scratch to hiring and finding clients, I’ll show you exactlyHow to Build Your Agencyin this powerful one-hour class.

When you see a brand’s blog on the first page of Google, you’re safe to assume someone on their team knows a thing or two about search engine optimization (SEO).

And no content marketing workshop would be complete without an SEO exercise.

There are 8 billion searches PER DAY on Google. And knowing how to direct searches to your website is how you bring new leads and customers to your business online.

And luckily, your team can easily learn how to do technical SEO (and as a bonus, SEO is actually really fun, too). Seriously, just imagine how exciting it would feel to rank #1 for a specific keyword.

P.S. It’s even more fun when you learn the #1 result in Google searches gets 32% of ALL clicks from that page. Ending up on the first page isn’t bad for business, to say the least.

So, don’t wait another moment to begin practicing SEO with your marketers.

In this exercise, we’re going to have your team find a spot on your website for an internal link. Internal linking is just one piece of technical SEO, but it’s important because it gives Google and website visitors more paths to explore through your website.

To complete this exercise, do the following:

Voilà! You and your team are on the way to conquering technical SEO and small business blogging.

BONUS: Did someone on your team really excel at this? Ask them to set a weekly reminder to check the week’s published posts and find places for a few internal links. ????

This content marketing workshop exercise works great if you’ve already got an established blog. But if you haven’t started blogging, don’t worry. There’s never been a better (and more important) time to Learn Tech SEO & Audience/Content SEO.

As an entrepreneur, you know having control over your website is important. But as you grow, you’ll need help.

And since 90% of content gets no traffic at all, there are obviously some secret tricks that only 10% (or less!) of websites are using.

Sure, you could pour thousands of dollars into hiring a web developer you have to ping every time you need a small change.

Or you could go into it blindly, throwing something up yourself without any knowledge as to what works and why, and then watching your efforts go unnoticed as your site gets ignored.

So… what is the best route for creating a great website? ????

TEACHING your team how to make a website that gets visitors, conversions, and is easily managed with accessible data.

One of my favorite marketing exercises for workshops is having teams find and present a website they like. Then, have them explain why they like it.

Usually, people pick their selections because the websites look good. This is a great learning opportunity to point out what you know to be true about a good website. On top of aesthetics, a GREAT site will have an established flow that guides visitors on a path to becoming leads and customers.

I promise, knowing how to build a website that converts is a skill you’ll see monumental returns from. I’ll show you the key ingredients of my 15+ revenue-producing websites in the How to Build & Launch a Website workshop.

Let’s say your team has mastered content writing and blog post SEO, and you’ve got people coming to your site.

Sure, it’s super exciting to see that traffic pouring in once you launch your content strategy.

Are these visitors actually converting?

Because the majority of website visitors leave and never return.

This is why product descriptions are I-N-C-R-E-D-I-B-L-Y important. In my Content Marketing for Ecommerce course, we cover exactly how you can set up your products to sell like wildfire without pouring money into online ads.

So, for this content marketing workshop exercise, have your participants write a product description. Here’s how:

What you don’t want to do is let your team underestimate the power of SEO when it comes to your ecommerce store. It’s an important factor to success.

Every business has different content needs.

But to keep up in this changing world, every business needs to know (and practice) content marketing skills.

How do I know this?

I created and grew my own seven-figure writing agency working with content for all kinds of different industries and niches.

So, believe me when I say I know how to make content marketing work for you and your team. If you’re a driven entrepreneur like me, I can show you my secrets to success  – that way, we can supercharge your team to build your brand through content and save you TONS of valuable time.

Are you ready for impact, reach, and success?

Then quit guessing what works. It’s time to invest in your marketers, your brand, and your future. Apply for a seat in The Content Transformation System (spots are limited).

I’ve taken everything I’ve learned about growing a successful content marketing business and created a proven training model you can bring into your team and replicate for massive success.

Just imagine what your business – and your life – could look like once you and your team members have the most sought-after marketing knowledge and skills out there.