How do you get more traffic to your blog or website? There are plenty of ways to increase web traffic, but some methods are better than others.
If you look at popular blogs, you can see what they are doing right, providing insight into different strategies or tactics you can take for your content strategy.
Now let’s break down the eight ways you can increase website traffic with insights from popular blogs and brands:
Business Insider is one of the world’s fastest-growing financial, media, and tech blogs.
As it generates more than 49 million website visitors per month, there’s no doubt there’s some golden knowledge to uncover about its content strategy.
The key takeaway from this high-performing website include:
The news site was before its time because it focused primarily on digital content from the beginning. Not print content. Not broadcasting content.
They knew where their target audience was heading and got ahead of the curve.
Today, the need to create digital content is a no-brainer. So, what makes their existing content strategy different?
Business Insider always gets the inside scoop first. They stay ahead of the latest news stories, constantly chase leads, and update their articles with new facts as quickly as possible.
They don’t thrive on evergreen content, and that works for them. Instead, they aim to get the story first, attract the first clicks, and circulate trending content quickly.
This means that you, too, can have an ever-present content strategy by creating timely content and circulating it to the right platforms.
While having evergreen content is fantastic, there’s something to be said for creating fresh, “trending” content.
That’s because users not only look for answers to age-old questions but also for content relevant to what’s happening worldwide.
Arianna Huffington’s namesake blog, Huffington Post or HuffPost, was never meant to be a business. Yet, since its start in 2005, the site quickly climbed the ranks to being one of the most popular blogs in the world.
The Huffington Post has become a massive success in web traffic and notoriety – bringing in thousands of daily visitors and becoming a household name as a political blog.
So, what made Huffington Post a traffic success? They publish with a purpose.
The Huffington Post originally started as a political news site to inform the public about critical global issues. It was the founder’s direct response to the corporate-controlled, money-hungry news sites. This resonated with people.
Finally, a website offered unbiased news stories and opinion pieces from both sides of the aisle. It fulfilled the public’s need for honest and raw political dialogue.
The Huffington Post’s shift from purpose to profit is a somewhat cautionary tale. Burnout is inevitable if you lose track of what value you aim to provide your audience.
Huffington experienced this when her site quickly grew far beyond what she originally envisioned. It became too much of a business.
Many content creators get into this predicament.
They create content focused on keywords, conversion rates, and click costs. But unfortunately, they forget that traffic and conversions are often proportional to the amount of interest their audience has in the content.
Before you create content, ask yourself these questions:
Don’t veer too far away from the purpose of your content. Focusing on pleasing Google or optimizing for clicks will get you part of the way, but it won’t be enough to keep users interested in and engaging with your content.
If Business Insider is the king of world news, then TMZ is the drama queen of Hollywood news.
TMZ is known for breaking the biggest stories in celebrity gossip and entertainment.
While TMZ hasn’t graced us with much insight into their traffic stats or strategy, a little detective work reveals a big secret about their success.
As a content creator and writer, I was curious about where TMZ sources its writers (and how they find the juiciest stories).
Their website only uncovered that they hire a few “field reporters” and “researchers.” But, I wondered, who tips them off to the hottest celebrity gossip?
The answer, I discovered, is “tipsters.” Tipsters are their people “on the ground.” People who go digging for the inside scoop.
These people don’t work directly for TMZ but are incentivized to offer expert knowledge or reveal sensitive information to the magazine. As a result, they typically receive payment or notoriety.
The concept of “tipsters” sounds unsurprisingly similar to another type of content strategy: expert-generated content. TMZ has created a low-cost, consistent content creation model based on incentivization. And you can do the same.
This can take the form of expert interviews, roundup posts, webinars, podcasts, guest posts, and video content.
The idea is to incentivize industry experts to create content for your site, tip you off to new content ideas, and then share your content with their audiences.
You can hack this strategy for your site by inviting experts to create content for you or to participate in a piece of content you are making.
Open your site to guest posts, video contributions, exclusive interviews, or expert quotes. This will help you create a greater volume of content and broaden your reach.
In addition, a little ego boost can go a long way.
The Verge is a “Jack of all trades” publication covering everything from entertainment to tech to science and product reviews.
Launched in 2011, they publish a combination of new articles, guidebooks, podcasts, and feature interviews. A common marketing saying is, “The riches are in the niches.”
Since The Verge doesn’t have a clear niche, it begs the question: How do they get their content to rank and generate so much traffic?
Verge’s traffic comes in via referral sites. The sites primarily reference the blog’s product reviews.
Not only do these referral sites send traffic to The Verge via external links from their content, but they boost the blog’s authority as well.
Verge’s content strategy reveals an excellent opportunity for websites to generate traffic from sources beyond organic search. This is especially the case for affiliate websites.
Suppose the purpose of your website is to promote affiliate products. In that case, your traffic strategy will benefit greatly from you creating content that draws attention from other industry-leading websites.
Not only will users venturing from these websites be interested in your content and products (making them more likely to convert), but high authority backlinks could give your site that added SEO boost.
What this looks like is creating content that provides value to your preferred referral sites – content that:
By publishing content that provides value to other sites in your industry, you have the opportunity to create a whole additional traffic source beyond organic search.
Lifehacker’s tagline “Do everything better” is a bold assertion that users can hack their way to success in life. (Ironic, perhaps, that we are doing the same regarding your content strategy here.)
The blog offers helpful, often time-saving and money-saving tips for how to work better, live longer, and lead a happier life.
Many of their articles are bite-sized posts that reveal one or two hacks or a bulleted list of tips.
Lifehacker doesn’t rely on keywords to come up with click-worthy content ideas. Instead, they generate a treasure trove of blog topics by asking their audience what they want to read.
Despite countless SEO and idea-generating tools, website owners still have difficulty finding topics that draw in traffic and keep their audience engaged.
That’s because we – myself included – often overcomplicate the process.
We try to guess what our readers want. First, we dig into the search data to see which keywords get the most volume. Then, we try to imitate the content our competitors are creating.
Your readers will often tell you exactly what they want. All you need to do is ask.
If you have an existing presence on social media, you can easily reach out to your target audience to get their input on what topics they are interested in.
You can also source ideas from the comments section, email responses, reviews, or feedback from past clients or customers.
Don’t overcomplicate. Start with your audience and generate a list of topics they want to read about. Then, use SEO tools to identify the appropriate keywords to target in that content.
VeryWell Health was founded in 2016 and quickly became a reliable source for health enthusiasts and trainers. They exceed at multiple aspects of establishing a popular blog, but none more than creating well-researched and accurate blogs.
The first step when writing any article is to check facts. It’s the foundation of creating a blog that people rely on and trust.
This includes checking your resources and spelling, grammar, and punctuation.
Just think when you’re reading a blog, and there are grammar errors, links to outdated or broken resources, or purely incorrect facts. Unfortunately, this makes it all too easy to stop getting return visitors.
But there’s a simple fix. Between tools like Grammarly or having another set of eyes fact-check and copyedit your work, you can easily avoid these pitfalls.
And remember, providing reliable tools and resources for your readers is a reliable way to keep people coming back.
Treehugger is an excellent example of establishing editorial guidelines.
With the structure created by founder Graham Hill and their growing team, they established a foundation for research, making it easier for their consumers to get the information they need quickly.
Creating a vigorous and thorough standard operating procedure (SOP) can help brands avoid the previously discussed difficulties and streamline the editorial process.
This way, businesses can get blogs out quickly and efficiently.
If you engage on social media, you’ve most likely taken a Buzzfeed quiz or read one of their engaging articles.
The amount of interaction they see with their content and through comments on social media or reactions on their site is unparalleled.
They are a prime example of creating an interactive space for readers and consumers. Through their site, you can have an inclusive and fun experience.
In addition, they allow their followers to rate articles with relatable themes such as “LOL” and “Win.” This helps readers feel like they are engaging in a like-minded community.
We can learn from Buzzfeed. For example, creating an interactive capability for a blog can help develop a sense of community.
You can accomplish this by properly organizing your information and leaving options to add comments or questions to your blog posts.
Regarding increasing website traffic, bloggers have been doing it right for years.
Taking time to understand why popular blogs perform well can give you ideas about what you need to do to improve your blogs.
Using these insights for your blogs can provide a steady stream of eager visitors to read what you produce.