Commentary and analysis are where publishers can distinguish themselves: The Media Roundup | What’s New in Publishing | Digital Publishing News

Commentary and analysis are where publishers can distinguish themselves: The Media Roundup | What’s New in Publishing | Digital Publishing News

Commentary and analysis are where publishers can distinguish themselves: The Media Roundup
Facts are free, but comment is sacred
Former head of digital at the Times, Alan Hunter, is arguing – somewhat against the established wisdom – that comment is at least as important as facts in news. He writes, “The fact-based side of news offerings looks increasingly commoditised.” For him, commentary and analysis are where publishers can distinguish themselves. “All the user data I’ve ever seen has shown this type of journalism to get more page views, more subscriptions and more engagement than vanilla news.”
Combining podcasts with live events
This might be the first time we’ve linked out to Campaign’s new podcasting title PodPod. This piece on how blending in-person experiences with podcasts can bring benefits for both formats is excellent. It looks at the financial opportunities, but also what you’ll need to do to make your podcast work out there in the real world.
Boom time for B2B as Mark Allen Group turnover grows 37% to £60m
Good news at the Mark Allen Group. The B2B publisher is celebrating ‘yet another record year’ financially. Group turnover was up 37% to £60 million in the year to 31st March 2022 and profits before tax rose 54% to £9.4 million. The high cost of print has accelerated the group’s digital rollout – now 27% of revenue – but it doesn’t want to ‘impose digital on all our readers and advertisers’.
Publishers power through as hype around emerging technology comes crashing down
This episode we’re joined by Simon Owens to explore how publishers are weathering the ‘crypto winter’ and general disenchantment around emerging technologies. Will early experiments in the metaverse pay off for publishers, and why is AI image generation so exciting? Listen to find out.
This content originally appeared in The Media Roundup, a daily newsletter from Media Voices. Subscribe here:
By Media Voices
Media Voices is a weekly look at all the news and views from across the media world, featuring leading figures from media and publishing businesses. The team behind the podcast take a common sense approach to media analysis, from the practices of journalism to deep dives into publisher business models. The Media Voices team have recorded live at media events, featured in numerous roundups of the best industry podcasts, and have interviewed an impressive roster of guests from top organisations such as Mic, The Economist, Facebook, CNN, The Times, Refinery29, the FT, and more.
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Publisher Resource Guides
As tech giants spar, publishers and brands demand transparency
Geoff Wolinetz, SVP of Demand Partnerships, OpenX, explains how the ad tech landscape is evolving. Publishers and brands will select partners not for their legacy DSP or SSP capabilities, but for their ability to deliver on a new set of needs, from identity-based buying to sustainability. Key to all this will be transparency… In the past …
Content? Creative? Context? The Battle for Consumer Engagement  
The World Media Group hosted a lively LinkedIn Live debate recently about whether Content, Creative or Context is the winning factor in delivering a successful content marketing campaign. The Wall Street Journal | Barron’s Group’s Chris Woodall chaired the panel featuring Emma Harrison from The New York Times; Shula Sinclair from M/Six; and Sam Adams …
How Meta can regain its individual identity: A guide
Can Meta rescue its once-illustrious crown? Recent business filings suggest not, yet while Meta may not be able to go toe-to-toe with TikTok in terms of reach, it could still provide creators with unrivaled monetization opportunities and offer alternative ‘rewards’ to bring them back to the platform. Facebook’s history is littered with landmark moments. 2009 …
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