Three Ecommerce Industry Trends to Watch in 2020

• Updated on: 2019-09-24
• Read original article here

Ecommerce is a booming industry, having seen tremendous growth in the past decade. This industry has changed the lives of both buyers and sellers alike. So, how is ecommerce going to evolve in the near future?

Ecommerce marketing is being disrupted and refined by fast-evolving technology. Keeping up with huge brands is becoming harder and harder as big players are setting the customers’ expectations and become buying destinations for more and more consumers.

Is there still a hope for smaller ecommerce brands that struggle to innovate?

The following three trends are in line with technology trends that are pushing the industry forward this year.

Huge brands have been providing highly personalized experience for a few years now which impacted customers’ expectations in a big way. These days your customers expect to receive personalized experience whenever they are dealing with a brand.

Personalized experience comes in many ways:

Today’s customer expects an ability to personally connect with your brand and instantly hear back.

Thanks to Artificial Intelligence, brands are able to guess the consumer’s tastes and decide what they need to buy for them.

Smart dynamic personalization is everywhere and it’s something that may be expected from your site as well.

These days the majority of consumers expected brands to send them personalized offers based on their past purchasing decisions and they were willing to bargain their personal data in exchange for a personalized shopping experience. Infosys found that 59% of consumers thought that personalized experienced had a major impact on their shopping decisions.

Luckily their multiple solutions that are easy to integrate with your current ecommerce platform helping you personalize your customers’ experience.

Headless commerce architecture is the decoupling of the front-end (i.e. “the head” like a template or a theme) from the ecommerce platform, typically resulting in more flexibility in content management and delivery, as well as user experience.

With a headless platform, the front end is removed, leaving only the backend. Developers can then use APIs to deliver products, customer reviews, articles, etc. to any device.

In essence, headless commerce is how ecommerce solutions are preparing for various technology trends:

In that future, all your inter-connected devices (your mobile phone, your smart assistants, your smart watch, and in the future even your fridge and your microwave) will talk to each other to distinguish what is missing and even make your purchases for you.

These days, you can see IoT integration with Amazon Dash Buttons that are able to send reminders to re-order your previously purchased items.

In the future, there will be kitchen appliances that can follow recipes, create shopping lists according to those recipes, and actually buy items from the lists independently.

With a headless platform, your ecommerce store will be optimized for that, as well as for any cross-device shopping experience you can imagine.

The good news is, there are already powerful ecommerce solutions allowing you to implement headless ecommerce allowing you to simultaneously run multiple stores across various front-end solutions – all from a single dashboard.

Digital marketers have had to deal with this dilemma for ages: Google is businesses’ most effective visibility channel as well as their biggest threat. The thing is, there’s no real alternative to Google traffic these days, and yet Google is becoming less and less willing to give that traffic away.

Google is turning into the destination building search result pages that answer any imaginable answers:

Organic rankings are becoming less important. You need to treat each target search result page as a whole coming up with solutions to ensure brand visibility in more search elements.

Building rich product pages is key to search visibility. You need product images, videos, rich markup, etc. to dominate your target SERPs.

To help you out, we have started building ultimate SERP marketing tools helping you dominate your target search result pages with text, image and video content. There are also smart semantic analysis tools allowing you to optimize for search intent and target the query in its context.

Advancing technology is bringing challenges to ecommerce businesses. Luckily, for any challenge there is already a solution allowing ecommerce site to adapt to fast-changing marketing landscape. The future is bright for those forward-thinking flexible business that are eager to innovate.