Digitalization has changed our lives dramatically. And so the businesses have changed their operations too. With technology involved at each step, the business has not remained manual but started to be known as eCommerce. One should not forget that sales drive in customers to the business, and therefore, generates revenue. Today, for better sales, a business enterprise must have the best digital presence. To the primary needs to start a business, one needs capital and an entrepreneur. But now, a website and an application are already a part of the fundamental requirements. Statista confirms eCommerce contributed 2.3 trillion USD of global sales in 2017.
Search Engine Optimization is a comparatively greater strategy for getting websites ranked higher at SERPs. While other marketing tactics require a lot of effort and constant cash flow, SEO only demands a minor effort and zero investment. This list of the seven best SEO practices that can boost your ecommerce sales is well-researched and equally effective.
Keywords are the responsible factors for better SEO. Without proper keywords, the window shoppers might not find you at all. Step one for an effective SEO strategy – insert clear, clever, and content keywords. For instance, your business may be into selling handmade dreamcatchers. The first obvious keyword popped up in your mind would be ‘handmade dreamcatchers.’ However, there are surely dozens of other keywords that land prospects on your website for the same product. To attract relevant customers, you must start implementing keywords in your content, web pages, emails, page titles, metadata, URLs, image description, and headings. To start with keyword planning, Google AdWords is the best tool available.
Creating engaging and readable content is one thing every eCommerce business has to do, even after inserting keywords to bring organic traffic. In other words, keywords have no room without killer content online. It’s a way through which you can convert the traffic to your lead prospects. When someone searches about products and services like yours on the internet, they’ll come across product descriptions through social media, blogs, or web pages. If your content stands out to answer the researcher’s question and give what he seeks, bingo, your business will run forever. Creating great customers creates great content through blogs, lists, business-guide pages, vlogs, podcasts, infographics, customer reviews, e-books, and video descriptions.
‘Backlinks’ means links to your web domain from another high authoritative domain to build your website’s trusted reputation online. Building high DA backlinks is super important if you want your SEO strategy to work for magnifying to boost your ecommerce sales. It is understandable that when someone searches online, the website with better DA has a higher chance of appearing on the top of Google’s organic result. If you earn or develop high DA backlinks, you have a chance to rank higher too.
Gone are those days when people would open their laptop screens to crawl down a website for finding local products and services they’re looking for. The mobile revolution has made extensive use of mobile phones happen. If you don’t focus on creating a mobile-friendly site, it will take less than a few seconds to end your online business. Also, mobile-friendly websites give businesses leverage to target the local masses. The chances of a mobile-friendly user experience website are more to rank higher on search engines. Make sure you go mobile-friendly for encouraging sales.
Your website is for your customers. Hence, it should be as per their friendly user interface and user experience. It won’t matter much that your products are exceptional if the website is too difficult for customers to navigate. Failure to create a user-friendly website might make them leave the website after getting annoyed to their last nerve. In case your site design isn’t appealing enough to retain visitors for a while, your bounce rate will increase likely. To its immediate response, your SEO rankings will fall. It is better to create a user-friendly website to ensure that your customers do not jump to competitor’s eStore because of its tempting website!
For fruitful SEO outcomes, nothing is better than on-page SEO. One reason on-page SEO is crucial is that it can boost eCommerce sales more than your expectation. On-page SEO makes the website more user-friendly, elevates your site rankings, allows search engines indexing, and uplifts the website rank with clear visuals on your website.
Time to time analysis is inevitable to know your current SEO situation. Using SEO analysis tools is itself one key to incorporate SEO in your eCommerce business. The analysis will lend you the audit report and state you the required corrective action. You can use any of these free SEO analysis and action tools. To name a few famous tools, HubSpot’s Website Grader, Google’s Webmaster Tools, Ahrefs, SEMrush are ideal ones.
It’s clear that SEO drives traffic to eCommerce sites and boasts the bank. Not only through these seven ways can SEO be practiced and make sales multiply. Of course, you can run paid advertisements, email campaigns, and social media marketing for luring relevant traffic. However, not any of these can beat SEO in terms of cost, easiness, and compatible results.
IgniteVisibility recently surveyed 1,000 consumers about their holiday shopping habits to find out how they expect to shop this season.