State of the SERPs: An Ecommerce Industry Report

State of the SERPs: An Ecommerce Industry Report

An Ecommerce Industry Report
By  Mitul Gandhi , Chief Architect & Co-Founder of seoClarity
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Google Dedicates Significant SERP Real Estate to Product Search Features
Many ecommerce brands are reporting stable rankings while seeing lower organic traffic year over year. 
These same companies are experiencing substantial organic growth from their Google Products shopping feeds—thanks to a more aggressive approach by Google to win back online product searchers. 
According to a consumer trends report by Jungle Scout in May 2022, 61% of online shoppers in the United States start their product search on Amazon.  
Google wants to lure back consumers to the search engine and away from using marketplaces like Amazon, Walmart, and eBay.
The research is clear: Google is putting up a fight against marketplaces and dedicating significant SERP real estate to its product search features. 
Key Insights
1) Substantial Growth in Rankings for Google Shopping
We can see in the rankings of the product SERP features how the visibility of the top 3 rank position ebbs and flows but is generally on an upward trend. 
 
Rankings for Google’s Shopping SERP feature on mobile devices in the last year
What we’ve found is that the Product Feature is quite significant:
40-60% of ecommerce keywords trigger a product result.   Tweet
These results occupy up to 80% of the visual real estate for many formats.   Tweet
 
Want to optimize your product feeds for more visibility in the product features?
Learn more about capturing attention in the SERP with an seoClarity Demo .
 
2) Products Appear Multiple Times in a Single Mobile SERP
Interestingly, a significant amount of real estate is dedicated to Google Shopping feature not once, but repeated multiple times on mobile search results. 
3) Google Leverages Maps and Images to Integrate Products
Google Images + Shopping
Image searches have notoriously low CTR​ (

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