Resources for the Promotional Products Industry What You Need to Know to Get Your Clients' Packaging Noticed Packaging is a consumer’s first encounter with a brand—and the one most likely to influence purchasing decisions. That’s a nice way of saying
2024-05-08
Principles might be eternal, but how you implement those principles needs to change to keep up with today’s technology and trends. Nowhere is that precept more critical than in content marketing. A content refresh can give a valuable piece of content a
2024-05-08
You think everything is in place to land a big deal, then… poof. You begin to get the cold shoulder. Maybe someone you viewed as your advocate in winning an account at a prospective client undergoes an unexpected, 180-degree behavior change. That “glad
2024-05-07
It’s no secret that social media is a powerful tool for marketing and promoting your brand. But what many business owners might not realize is the importance of using a call to action in their social media posts. A call to action (CTA) is simply a request
2024-05-07
Is marketing attribution a mythical unicorn? Or is it possible to measure the performance of your marketing, including the parts you can’t see? Marketing attribution is the “fog of marketing” that all marketers wrestle with in attempt to square the
2024-05-07
I took several creating writing courses back in junior high and high school. For a while, as a teen, I even considered pursuing a career as a novelist—until I did some research and realized that the probability of becoming a best-selling fiction author is
2024-05-06
In this modern age where technology is so advanced, there are many ways marketers deploy to obtain traction in the digital world. Social media, email marketing, content marketing, Pay-Per-Click (PPC) ads, and others can help meet your marketing goals. Studies
2024-05-06
The following was previously published in an earlier edition of Marketing Insider. Every marketer knows that the impending elimination of third-party cookies on Google Chrome and Apple’s anti-tracking changes on iOS devices have made first-party data more
2024-05-06
3 ways AI will empower writers 1. Writer’s block will become a thing of the past We all know how frustrating writer’s block can be – nobody likes staring at a blinking cursor for hours before churning out a single paragraph worth keeping. This is
2024-05-05
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