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Bloomberg Opens Up Its First-Party Data To Advertisers | AdExchanger

Bloomberg Opens Up Its First-Party Data To Advertisers | AdExchanger

Bloomberg Media just turned off third-party ads on its site. But as it shuts the door to open-market programmatic, Bloomberg is opening a first-party data advertising...

Build Omni-channel Marketing Campaigns In Minutes | Ecommerce Coffee Break Podcast

Build Omni-channel Marketing Campaigns In Minutes | Ecommerce Coffee Break Podcast

Vibhor’s charter at AdRoll includes driving growth, and leading all aspects of marketing planning, strategy development, and activity execution. With over 20 years of industry...

Brand Safety Is Not Synonymous With Quality | AdExchanger

Brand Safety Is Not Synonymous With Quality | AdExchanger

“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Alessandro De Zanche, an audience and data strategy...

4 Steps to Bring Back Trust in Digital Advertising

4 Steps to Bring Back Trust in Digital Advertising

By Tim Cadogan, CEO, OpenX Share In 2017, $45 billion in digital advertising will be transacted through programmatic technologies. While this is impressive for a still young...

The Evolution of Advertising Software Automation & Where Experts Think It’s Going Next

The Evolution of Advertising Software Automation & Where Experts Think It’s Going Next

What is yet to come? Advertising has evolved tremendously over the years, as brands and software continuously adapt to new mediums, audiences, and trends. In the past decade...

How to fix broken digital ad models

How to fix broken digital ad models

Jessica Rovello, co-founder and CEO, Arkadium, an agency that provides interactive content to some of the world's best brands and publishers, had pretty obvious news for the...

Facebook, Google and News UK pledge to reduce ad fraud with IAB ‘Gold Standard’ initiative

Facebook, Google and News UK pledge to reduce ad fraud with IAB ‘Gold Standard’ initiative

Some of the biggest players in the digital ecosystem have promised to raise standards in order to create a “sustainable future” for the industry as part of a new ‘Gold Standard’...

The What, Why & How of Incrementality Testing | Quantcast Blog | Quantcast

The What, Why & How of Incrementality Testing | Quantcast Blog | Quantcast

Did my digital marketing efforts actually help me sell more or would I have sold it anyways? It’s great to sell more stuff. It’s what we at Quantcast focus on helping...

The Best Influencer Marketing Strategies for Holiday Success - AdRoll Blog

The Best Influencer Marketing Strategies for Holiday Success - AdRoll Blog

The holidays are a very lucrative—but also competitive—time of year for brands. Marketers are in a frenzy to finalize their creative and prepare months-long campaigns to help...

We need to move digital measurement from generic KPIs to what matters most – effectiveness

We need to move digital measurement from generic KPIs to what matters most – effectiveness

20 years ago, digital advertising was simple: banner and search ads were just about the only option available to target the not-yet-always-connected consumer. Back then,...

Facebook Moves to Keep Ads From Running on Objectionable Videos

Facebook Moves to Keep Ads From Running on Objectionable Videos

Facebook’s enormous audience has long been catnip to advertisers. But the company’s vast ecosystem has come under scrutiny this year from major brands, which are increasingly...

Understand Where Data Comes From – So You Can Know Where You Are Going

Understand Where Data Comes From – So You Can Know Where You Are Going

In the world of programmatic, data is in crisis. Many online advertisers don’t question the origin, accuracy or scale of the audiences they buy programmatically.  Yet data...