Bloomberg Media just turned off third-party ads on its site. But as it shuts the door to open-market programmatic, Bloomberg is opening a first-party data advertising...
01/27/2023
Vibhor’s charter at AdRoll includes driving growth, and leading all aspects of marketing planning, strategy development, and activity execution. With over 20 years of industry...
01/26/2023
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Alessandro De Zanche, an audience and data strategy...
11/29/2022
By Tim Cadogan, CEO, OpenX Share In 2017, $45 billion in digital advertising will be transacted through programmatic technologies. While this is impressive for a still young...
10/25/2022
What is yet to come? Advertising has evolved tremendously over the years, as brands and software continuously adapt to new mediums, audiences, and trends. In the past decade...
10/18/2022
Jessica Rovello, co-founder and CEO, Arkadium, an agency that provides interactive content to some of the world's best brands and publishers, had pretty obvious news for the...
10/18/2022
Some of the biggest players in the digital ecosystem have promised to raise standards in order to create a “sustainable future” for the industry as part of a new ‘Gold Standard’...
10/16/2022
Did my digital marketing efforts actually help me sell more or would I have sold it anyways? It’s great to sell more stuff. It’s what we at Quantcast focus on helping...
10/07/2022
The holidays are a very lucrative—but also competitive—time of year for brands. Marketers are in a frenzy to finalize their creative and prepare months-long campaigns to help...
09/26/2022
20 years ago, digital advertising was simple: banner and search ads were just about the only option available to target the not-yet-always-connected consumer. Back then,...
09/26/2022
Facebook’s enormous audience has long been catnip to advertisers. But the company’s vast ecosystem has come under scrutiny this year from major brands, which are increasingly...
09/13/2022
In the world of programmatic, data is in crisis. Many online advertisers don’t question the origin, accuracy or scale of the audiences they buy programmatically. Yet data...
09/11/2022
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