Primetime: How and Why to Leverage Video as Digital Ad Spend Surpasses TV

• Updated on: 2018-08-09
• Read original article here

Television isn’t dying, but it is changing. Commercials today are not standalone ads: They’re integrated parts of multichannel strategies. Intuit, for example, masterfully used video in a recent campaign on multiple platforms to increase its brand awareness. The centerpiece—an animated story about a robot—aired during the Super Bowl, on social media platforms and on the company’s website. Each manifestation of the campaign varied in length and content, but the subject remained consistent—and ...