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Why You Should Plan A Brand Audit (And How To Do One) — commonsku Blog

Why You Should Plan A Brand Audit (And How To Do One) — commonsku Blog

Resources for the Promotional Products Industry Why You Should Plan A Brand Audit (And How To Do One) A brand audit is a detailed analysis of a brand — what it does well, where...

All Systems Go: The Distributor Tech Arms Race

All Systems Go: The Distributor Tech Arms Race

More than a dozen people are gathered in Vera Muzzillo’s living room. On a muggy June afternoon, Proforma staffers and guests from PPAI and PPAI Media enjoy conversation,...

10 best giveaways for trade shows

10 best giveaways for trade shows

Trade shows are an exciting and cost-effective opportunity to meet new prospects, gain brand impressions and snag high-quality leads. Meeting a prospect at a trade show costs...

Promotional Products Distributors Beat Recession Fears With Strong Q3 Sales

Promotional Products Distributors Beat Recession Fears With Strong Q3 Sales

Despite all the rumblings of a recession, most distributors have yet to see a pullback in client buying habits. That’s according to the new Distributor Quarterly Sales Survey...

Profiling the Perfect Client / PromoJournal - Marketing Matters

Profiling the Perfect Client / PromoJournal - Marketing Matters

When was the last time you thought about what makes your “best” client (customer) the best. How about your “favorite” client? The answers will be different for everybody. Some...

Out $100K: Scam Attempts Aimed at Promotional Products Companies Continue

Out $100K: Scam Attempts Aimed at Promotional Products Companies Continue

Sophisticated fraudsters continue to try to trick firms into providing products they don’t intend to pay for and then sell them on the black market. Such was the case when...

A Critical Quarterly Question

A Critical Quarterly Question

I’ve had the pleasure of being part of the promotional products industry for just over 22 years. In that time, I’ve witnessed many displays of boldness as people started...

Promo Products Supplier: ‘All Our Products Will be Made from Eco-Friendly Materials and We’re Not Hiking Prices’

Promo Products Supplier: ‘All Our Products Will be Made from Eco-Friendly Materials and We’re Not Hiking Prices’

AAA Innovations said the transition is already underway, as more than half of the umbrellas it sells will be made from rPET by January 2023. Some time back, promo supplier AAA...

Promo Leaders Weigh In On Possible Inflation Relief

Promo Leaders Weigh In On Possible Inflation Relief

As the economy continues to react to both global circumstances and central banks’ attempts to create economic stability, consumers are still having to contend with fierce...

I’m Thankful These 10 Websites Make Me More Productive / PromoJournal - The Only Constant is Change

I’m Thankful These 10 Websites Make Me More Productive / PromoJournal - The Only Constant is Change

I’m Thankful These 10 Websites Make Me More Productive 11/18/2022 | Steve Woodburn, The Only Constant is Change “Not everything you read on the Internet is true.” Abraham...

 Promotional Product Integration Standards - Technology Summit + Hack-A-Thon

Promotional Product Integration Standards - Technology Summit + Hack-A-Thon

The 2023 PromoStandards Technology Summit is the premier Promotional Products Technology Event.  The Hack-A-Thon features groups of cross functional teams working together in a...

Marketing With A Purpose: Promo Products That Give Back — commonsku Blog

Marketing With A Purpose: Promo Products That Give Back — commonsku Blog

Resources for the Promotional Products Industry Marketing With A Purpose: Promo Products That Give Back The 2022 Trust Barometer study by PR firm Edelman found that “ societal...