At this point, you’ve developed products and services that you know customers will love. The only thing left for you to do is to promote and market them.
The thing is, marketing and promoting always costs a fortune, not to mention that it also takes up a significant chunk of your time. From writing SEO blog articles to sending out email blasts to people you think would be interested to setting up and distributing flyers throughout town, marketing costs money.
But a far more cost efficient and also very effective way to help promote your business may be one that you overlooked entirely: using inflatable promotional products. While you may think that this is more of an ‘old school’ promotional strategy that won’t yield any meaningful results, we’re going to go over the top reasons why you should at the very least reconsider them.
Here are the top five ways that inflatable promotional products will help your business:
Inflatable promotional products such as giant inflatables are actually a very effective way to help build your brand identity and maintain it over the long term. The reason for this is because using inflatable costumes or promotional products in your marketing campaign will serve as an instant visual representation of your brand in the eyes of customers and potential customers. It will serve as an inherent building block to developing your brand.
Inflatable promotional products can also really add to the overall theme of your store or business building as well. At the very least, it will make your business look more creative and interesting.
It is important, however, that your inflatable promotional products directly reflect an existing theme about your business, rather than attempting to create a new one. For example, if there are any colors that are associated with your business, use those colors for the products.
You can also do things like including your brand logo in the inflatables (or otherwise using the inflatables as your logo) or including a company message in them as well. There’s very little that you can’t do with inflatables when it comes to marketing.
Transporting inflatable promotional products is also very easy, and far easier than you may have anticipated. This means that you will only need to have a few made, and then you can have them taken from the actual site of your business to a trade show to a job fair or wherever else you need them.
Keep in mind that as your business gains more visible, your promotional campaign is going to need to become even more active. As a result, having promotional items that can be readily transported around will be a major plus as you either host or attend more events where you will need to have them.
Did you know that you can use inflatables to essentially build replicas of your products? Have you ever noticed how some restaurants that use inflatables will build ‘replicas’ of their food items using inflatables?
There’s a solid reason for this: people look at the inflatables and immediately know what the business is selling. In fact, this will be one of the very best things that you can do when rolling out your marketing campaign, because when you’re first starting out very few people are going to be aware of what your products are, not to mention they may not even know that your business exists.
Last but not least, inflatable promotional products are also reusable. This means that by buying them now, they can give you several years of service, which will in turn help to reduce the overall cost of your business marketing over the long term.
You don’t have to spend a fortune on inflatable advertisements in order to promote your business. In fact, inflatables really are among the most cost effective marketing methods out there. At the very least, they will be cheaper than running printed advertisements all the time.
What’s more, any good inflatable products’ selling company would know what it is doing. If you describe your exact requirements, they can create very detailed designs that will grab the attention of your potential customers.