Promotional Items that will Make an Impact with your Clients

Last updated: 11-20-2020

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Promotional Items that will Make an Impact with your Clients

Promotional Items that will Make an Impact with your ClientsAs a
business owner, you understand how important it is to stay in front of your
clients. One of the best ways to impress your clients and keep their eyes on
your brand is through promotional gifts. Everyone enjoys receiving gifts and
the same goes for professionals at business transactions and events. Whether
it’s a custom gift for your biggest client or a giveaway for a tradeshow,
promotional gifts allow you to make a positive impact with clients and
prospects simply by giving them a trendy item to remember you by.A
simple Google search will yield literally thousands of gift ideas. Everything
from pencils to hats to plaques – if there’s a knick-knack, chances are that
someone has branded it for a gift. But how do you choose between something that
will end up in the trash or on a CEO’s desk? The critical factor lies in the
balance of these two things: usefulness and perceived value. For the customer
to keep the item, it must have some purpose in their life, such as a coffee mug
or a bag. But at the same time, the item can’t look cheap; it needs to be good
quality. Using the same example as before, most people toss the tote bags they
acquire at tradeshows but would probably hold on to a nice computer bag. With
those key components in mind (along with a budget), these are the top 5
promotional gifts to give to clients:ApparelHigh
quality, branded apparel will take your company far in terms of promotional
gifts. No matter who your target demographic is, there’s something everyone
would enjoy. Trying to impress an executive? Dri-fit golf shirts or polos
always go over well. Working on a mid-level service employee? Branded baseball
caps or beanies are a hot commodity for employees working outdoors. Even
t-shirts can be a hit depending on the style and material, which is the key to a
successful apparel campaign. Few people will utilize a low quality t-shirt with
a logo plastered across the front; but a soft knit, fitted v-neck with a catchy
slogan and a minimal logo might be more appealing than you think. With so many
colors, fonts and styles to choose from, it’s no wonder that clothing and
apparel is a favorite among clients.TechnologyTech
gadgets are some of the most popular gifts in the corporate world. Technology
has become such a central part of our everyday lives that even the smallest
item, like a USB drive, can really come in handy. When considering what type of tech item to
use in a promotional campaign, think about the daily lives of your clientele.
Do your clients travel often? If so, a universal travel adapter could be the
type of gift they’d hold on to and really appreciate. Maybe your target
audience is young professionals, in which case a Bluetooth speaker might be the
item that catches their eye. The possibilities really are endless; a few
additional ideas could be a flashlight, an external mobile phone battery, an
extra car charger, or a mini office diffuser. Whatever you choose, try to
envision something they would use in their everyday life to ensure it has value
to them.Personal OrganizersEveryone
needs a way of staying organized in the workplace and if you’re looking for an
affordable gift idea, personal organizers may be your best option. Personal
organizers can include desk calendars, personal planners, or notebooks. When
choosing a gift in this realm, there are a lot of opportunities to be creative.
For executive staff, a nice moleskin notebook or a leather padfolio are items
that will definitely go to use and leave a good impression. You could also
design a calendar featuring exotic vacation destinations, your products, or maybe
even cities that you have offices in. Even a simple day planner or laminated
yearly calendar is something that anyone can use and gets you in front of your
client every single day.Custom DrinkwareIn
the working world, coffee is critical. Pretty much every working professional
needs some form of caffeine to get through the day and as cliché as it may
seem, promotional coffee mugs never go out of style. But coffee mugs aren’t the
only way to stay in front of your client as they get their morning fix;
tumblers, water bottles, cups, and glassware are all highly desired customer gifts.
The great thing about promotional drinkware: There’s something in this category
for every budget. If you are putting together a campaign targeting decision
makers and want to spend a little more, consider an insulated metal water
bottle. For a lower-end budget but a higher quantity, consider plastic to-go
drinking cups complete with a lid and straw. Another great thing about
promotional drinkware is that clients will use it over and over again and take
it with them on the road, which gives you a little marketing boost.Desk ItemsThe
#1 failsafe in the promotional gift world: desk items. Everyone has them and
everyone wants them. Whether it is something small like a paperweight or even a
fun little puzzle, desk items always seem to be a hit. Desk items aren’t just
pens and letter openers anymore though; the industry is evolving and new items
such as desk planters, cell phone stands, clocks, and charging stations are
hitting the scene. That gives you an opportunity to impress your clients with
an above average desk item. Just remember the key components to a good gift;
usefulness and good quality. Using promotional items
to make an impact with your clients will not only impress them, it will also
help you market your business. When you are considering an item as gift, think
about how many eyes will see that item and let that help you decide if it would
be a good gift. Clothing, drinkware, and desk items are not just seen by your
client on a regular basis; they are also seen by the people in your client’s
inner circles. This could facilitate word of mouth marketing or even just get
your business in front of other professionals. As I mentioned before, when
considering a client gift, it is important to keep in mind that the item must
be useful and of good quality for your client to use and for you to get the
benefits of it. But don’t let that hinder your creativity too much as you also
want to choose a gift that will stand out in the eyes on your client and keep
your business on their mind. To learn more about building a promotional
campaign or designing an item that will get results, contact Alphabet Soup today.


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