Demand for digital marketing services is rising and promotional products distributors are in a unique position to capitalize on it.
How? By starting to offer such services to clients.
In this podcast adapted from an ASI Education webinar and hosted by ASI Media Digital News Director Christopher Ruvo, Luke Freeman and Seth Rand, founders of digital marketing firm Wizard Digital, reveal how you can do just that.
They’re in a prime position to offer such insights, as Freeman is the founder of multimillion-dollar promo distributorship Wizard Creations (asi/362568) and Rand is a digital marketing expert and successful entrepreneur whose achievements include helping more than 1,200 clients manage well north of $50 million in Google Advertising spend.
Podcast Chapters (only available on desktop) 1:30: The genesis of Wizard Digital. 4:14: Promo distributors are in a unique position to have success selling digital marketing services. 6:50: How to get started. 13:20: Clients already doing digital marketing? That’s OK. There’s still opportunity. 17:48: How do you price your services? 22:39: Challenges and pitfalls. 34:02: The potential payoffs for adding digital marketing. 36:51: Wizard Digital partners with promo distributors.
As Freeman and Rand explain, most distributors’ clients likely have a need for digital marketing solutions, which can include website design, search engine optimization, pay-per-click campaigns, social media management, email marketing, web-based content creation/writing and video/photography. Distributors have an advantage when it comes to winning at least some of that business because they already have trust-based relationships with those customers.
Of course, if you’re going to sell such services, you need to be able to deliver on them. Freeman and Rand share strategies for how you can become a go-to digital marketing provider, while offering selling tips, technical strategies and more. “Digital is only going to get bigger,” says Freeman. “Promo distributors can capitalize on that if they’re smart.”