Believe it or not, a lot of marketers – and younger professionals – often ask me this question. So here you go, my advice on how to become a social media influencer, and following the advice below, actually make some money from it.
Gone are the days when you have to leave the comforts of your home, talk to other people face to face, and work in a physical office to earn money. Because of the advent of technology, you can now make money through the Internet—and a classic and one of the newest examples of doing so is being a social media influencer. More and more people and businesses are now considering social media as a necessity rather than just a pastime, which makes it easier and faster for you to earn money. But what does a social media influencer do and how can you actually make money from it?
In case you didn’t know, a social media influencer is a person who has the power to affect another person’s buying decision based on their online presence. They have this effect on people because of their knowledge, skills, or experience in a particular niche. Bloggers, celebrities, and industry leaders are considered examples of social media influencers. More often than not, products or services endorsed by influencers will be patronized by their audience should they have a need or desire for it. If a particular blogger swears about the benefits of a certain makeup brand, some members of their audience might have a tendency to follow the recommendation and buy the product. Having these kinds of influences can be powerful influencer marketing tools, especially for new or small businesses.
Being a successful social media influencer can be a great way of earning side income in your free time because you can basically work wherever you want, whenever you want. You are not obliged to report in a specific schedule because you’re your own boss.
Working as a social media influencer can be very attractive for many. Because most social media platforms are easy to navigate, working as a social media influencer can be a piece of cake. But keep in mind that you’re not the only person who wants to earn from this industry. Usually, a lot of people have been earning money as a social media influencer for years and have been successful in their careers. If you want to experience the same or an even greater amount of success, take note of the following tips on how you can become a social media influencer:
Influencer marketing is a diverse market. You can find people who are experts in fashion, automobiles, and gadgets, among others. They’ve spent most of their lifetimes mastering a specific niche and use their knowledge to educate the online community. If you want to do the same while earning money, find your niche first. The niche you choose is crucial as this makes or breaks your success as a social media influence.
To make sure that you actually have the interest and motivation to work as a social media influencer for the longest time possible, pick a niche that’s up to your alley. If you have a knack for DIY projects and crafts, publish content that can help the online community start their own business by selling handcrafted products. Don’t provide content for automobile maintenance if you no idea about cars and how they work.
The more passionate you are about your niche, the easier it will become to both create great content and consistently publish content over the course of weeks, months, and even years.
To be a successful social media influencer, you should decide what social media channel to use. Because there are a lot of social media channels available today, it’s important to choose the right one because it can make or break your chances of engaging with your target audience and earning a profit. To help you choose the most suitable social media channel, take the time to ask the following questions:
It’s hard enough to create content – don’t overstretch yourself. Find the one or maybe two (for A/B testing) social media channels that make sense and stick to them!
Creating a reputable name as a social media influencer can be challenging at first, but it can always be done. Aside from carefully choosing a niche, you should also learn how to develop a content strategy. You need to choose a content medium that can educate your target audience about a specific niche while letting your personality and expertise stand out. Usually, social media influencers use articles, pictures, and even videos as part of their content strategy. One rule of thumb to follow during this process is the 5-3-2 principle.
The 5-3-2 principle means that in every ten posts in your social media, five should be valuable content that is written by another person (preferably someone who is a social media thought leader in your chosen niche), three are informative content that you wrote on your own, and two of these posts should be about yourself. This principle is a great strategy that can perfectly balance your target audience’s need for educational information while letting them know more about your personal side. Letting your personality shine in your content can help you create a brand and authority in a specific niche.
There are many other rules out there – including the 9-1-1 rule that I preach, but your posts should always be on-topic and incorporate the content of others to give your audience a wide variety of content to consume and not come across as being merely self-promotional all the time.
No matter how informative and innovative your content is, if no one actually sees it, all of your efforts will be useless. This is just one of the reasons why you should know how and where to distribute your content properly. Here are some tips to help you out during this process:
Different people work as social media influencers for different reasons. While some of them are after convenience, others are in it for the money they can make within a short period. Yes, you read that right: social media influencers can make money even if they’re only using their social media profiles. To paint a clearer picture, here are some ways a social media influencer can easily monetize their online presence:
One of the easiest ways to make money as a social media influencer is through sponsorships or sponsored content. If you have a million followers, you will get paid simply by posting content representing a particular brand or business. Depending on the product or service being endorsed, the influencer can simply post a picture wearing a product of the brand or visiting the business establishment of the sponsor. Celebrities who have the most number of Instagram followers typically use this strategy to earn money.
Content is king when it comes to social media marketing. Gone are the days when businesses will only market their products and services to their target audience; today, they need to publish content that can help their target audience realize how their lives will improve once they patronize a brand’s offerings. If you think you’re passionate enough to write different content for a specific niche, invest in high-quality content. Once you’re able to gain a strong online following, brands and businesses will soon reach to you so you’ll write articles or blogs to represent them.
Similar to articles and blogs, webinars are also a great way to make money as a social media influencer. Instead of writing content, a webinar will require you to record videos and discuss a particular topic. For instance, if you have years or decades of experience in business, you can monetize your knowledge through webinars.
This goes without saying!
Why not take what you have learned and coach others on your process?
Consulting is like coaching but for brands with different objectives that might require more of your time for hopefully a greater income.
Once you become influential, you can monetize your community by promoting a product to them, whether it is your own digital or physical product.
Don’t have a product? Try dropshipping products made elsewhere instead!
The above are only a few to get you started. If you’re looking for more ideas, check out my post on How to Make Money on Instagram.
Although working as a social media influencer is convenient, remember that you will only succeed in this career if you exert a lot of time and effort in building your brand, gaining credibility in your chosen niche, and getting your audience’s trust. Even though you’re just working in front of a laptop or desktop computer, you still need to be patient with the clients you’ll have, work on exceeding their expectations, and practice time management.
This is a post written by me on behalf of one of my many marketing partners. All opinions are 100% mine.