4 Powerful Social Media Features Marketers Should Use in 2021

Last updated: 02-04-2021

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4 Powerful Social Media Features Marketers Should Use in 2021

Social media is, without a doubt, one of the best ways to increase your sales and brand awareness in 2021. Platforms like Facebook come with many helpful features you can use to get more followers, engagement, and sales.

Industry experts predict we will see 4 billion total users across all social platforms by the end of the year. Currently, 80% of internet users have at least one social media account, which means there’s a good chance you can connect with your audience across these different websites.

If your goal is to use the various features on social media sites to grow your business, you’re in luck! Today, we will explore several new features available across sites like Twitter, Facebook, and Instagram and show you how they can help your marketing efforts. We will also look at a few growing social media marketing trends you can use to get more traction this year.

Late last year, Twitter released a new feature to users called Fleets. Fleets are similar to Instagram Stories in the sense that they are both temporary content that disappears after 24 hours.

The team at Twitter said the goal of Fleets is to encourage deeper interactions and conversations. Fleets cannot be tweeted, shared, or responded to in a comments section. Instead, people can only respond to these posts through direct messages.

Companies like McDonald’s use Fleets to show off their latest products and offers to keep users engaged with their brand. Regardless of your industry, there are plenty of ways you can use Fleets.

For example, Fleets are an excellent way to promote a limited-time offer to your audience. You could host a flash sale and make the announcement with one of these messages. Not only will you attract people that were already interested in your product or service, but you can also trigger fear of missing out (FOMO) by mentioning the limited nature of the offer.

When you consider that 60% of the people who experience FOMO make a purchase within 24 hours, it’s easy to see why Fleets are such a helpful social media marketing tool.

Dynamic ads are marketing tools used on Facebook and Instagram. This machine learning-powered feature is an excellent way for business owners to reach new customers while keeping existing users engaged with their content.

Essentially, Dynamic ads allow business owners to upload a range of text, images, and offers. The software then arranges the various pieces into highly-personalized advertisements for users.

Imagine you have an online pet store and want to use these promotions on your Facebook account. You could create ad snippets for cat, dog, reptile, and bird owners and upload them to the program.

Facebook or Instagram will then use this information to compile offers for different pet owners and share them with consumers based on their profile interests. There’s a good chance you can dramatically increase new customer sales with this tool. A whopping 60% of Instagram users have discovered a new brand on-site.

Dynamic ads are also excellent for retargeting users that visited your website but didn’t complete their order. These promotions are getting more effective as the program used to serve the ads gathers more data on consumer buying habits and behaviors.

Augmented reality (AR) and virtual reality (VR) are two features that have grown in popularity over the last several years. Marketers use AR and VR to get more consumers immersed in their brand.

We’ve seen several exciting implications of this technology for brands across all industries. For instance, some glasses companies are putting out advertisements that allow users to try on different styles with augmented reality.

While some may see this as a short-lived marketing gimmick, people genuinely interested in buying glasses see this as a new way to try it before buying it. The same can be said about makeup companies that allow consumers to try on different shades before they ever enter their credit card number.

On the other hand, VR is perfect for giving users a closer look at your brand and the people behind your business. Some companies create VR tours and allow customers to browse behind the scenes directly from their social media account.

In the coming years, we will see more businesses use these technologies to build rapport with their audience and secure more sales.

Finally, we have to talk about the sheer power of video content. An unbelievable 88% of marketers say that video content delivers a positive return on investment. We are seeing more businesses take to social media to share video content and stream live.

Consumers are more inclined to engage with video content, especially on social media. People like learning about new companies and engaging with businesses that have proven their value in the past.

If you want to see more growth in 2021, we suggest creating more video content for your users. You can choose the type of videos that match your products and the needs of your customers. For instance, a SaaS business may go live to talk to consumers about industry pain points.

Meanwhile, an eCommerce storefront owner may use live video to show users how a product looks and functions in person. Both of these methods are an excellent way to put your value on display and convince users to visit your website.

Video promotions on Twitter improve brand awareness by 50%, while websites like YouTube and Facebook are more suited towards engaging with existing subscribers.

As you create more video content, you’ll start to learn what your customers want to see. If you’re able to deliver on your value proposition and keep your followers engaged, there’s an excellent chance that video content can help you grow on social media in 2021.


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