A few years back, social media was just an optional marketing channel. Fast forward to the present, and from big multinational brands to your local mom-and-pop stores, everybody is using social media to get leads and conversions.
Social media has the potential to target your audience at each stage of their buying journey – from the moment they first see you to becoming a customer and beyond.
But you must admit, with tons of competitors also vying for the attention of the same audience, the task has become quite tricky.
To win conversion on social, you have to keep juggling different creative tactics to keep your audience hooked on your posts. So, in this blog, we will discuss tips to boost your social media conversion and yield better ROI.
The task of every social media conversion campaign is to bring followers to a dedicated landing page. But, if your landing page doesn’t deliver on the expectation your social media post has set – all go in vain.
A seamless browsing experience is one of the significant factors that makes your social media audience convert. Whether you create a lead-gen, shopping, or a simple clickthrough landing page, making the experience as smooth as your visitor has got on social media to reach your profile is essential.
First, keep the link to your landing page visible to make the whole process smoother. Take a leaf from Kohl’s book.
Upon clicking, you will find that Kohl’s has created their landing page in coherence with the interface of Instagram. It makes the process of shopping the products pretty smooth and intuitive for regular Instagram users.
The key to creating a conversion-friendly landing page is to understand the buyer’s behavior. Most eCommerce brands get visitors from mobile devices; hence creating a mobile-friendly landing page is a no-brainer.
Social acknowledgments, recommendations from a peer or an influencer, and even media mentions are amazing strategies to increase your conversions. People go by others’ recommendations, product reviews, and ratings before making the final purchase.
It’s human nature to look around for advice on what should be done when not sure about a product or brand. This is where Social Proof comes in.
Amazon displays its customer reviews and rating for every product displayed on its website. Some websites display quotes from the press or other reputed websites on their homepage.
You can find the spot of something like this for your business on your website and promote it via social media channels to build trust and roll in conversions.
You can use your customer testimonials to market your product. Real-life examples and experiences have a way of influencing the human mind. It is faster to convince people using real testimonies.
Freshbooks is a popular invoicing software company. Some websites go even a step further and feature a dedicated customer review page.
OptinMonster has a customer review page where people list their reviews. Testimonials are known to increase the conversion rates of a webpage by 34%. You can use different formats that highlight the plus points of your product and lure the audience convincingly.
Surely, you will also have customers who love your product or service from head to toe. It’s time to collect their testimonial and promote it on social media.
A happy customer testimonial can be your best marketing collateral. When prospects see how satisfied your existing or past customers are, they are more likely to engage with your brand.
Tip: You can also showcase your customer base to attract more customers. By displaying your customer base, you are showcasing how well your brand is performing.
It is a proven fact that catchy posts grab the attention of viewers. So what makes a post catchy? Well, content is important, but how we present it to our audience is MOST important. Your posts should be simple, precise, and have a universal appeal.
Inspiring quotes have a universal appeal. Use your images well so that they aptly convey the message and lead to conversions and shares.
Scrolling the feed has become second nature to people. Sometimes you have to stop your audience with a hook and guide them to do more with your post.
Here, a call-to-action like clicking a button, signing up, liking, sharing, or commenting comes into play. This is when your social media posts start doing more than brand awareness.
However, this does not mean you bombard your post with multiple sales-y CTAs. The name of the game is being subtle. Look how Vans embed the CTA mindfully in its caption.
A compelling call-to-action is a great way to catch your audience’s attention and drive conversion with your post.
But CTAs can be used beyond conversion purposes. It means you don’t always have to push people to buy only. Use CTAs, such as comment below, tag-a-friend, choose your option share, save, or do polls to get massive engagement on your social media posts.
Ahh!!! We can never go wrong on this one, can we? Understanding human emotions and winning the trust of your audience is the best way to earn productivity out of your posts.
Make people feel special. Coping well with buyer sentiments can increase shares and click-throughs tremendously. Seek new ways to reach out to the audience and give your posts a personal touch. Special moments become even more special for people if they are celebrated by the whole world on social media.
Dove is one of the best brands out there to understand buyer sentiments and create posts that connect with the audience.
Acknowledging the audience on social media by brands, stores, and businesses is a great way of earning ardent fans and followers, which generates targeted leads and conversions.
As per statistics, sharing your posts more than once on social media will lead to 31.5 times more click-throughs. Wow! You can post catchy headlines, controversial posts, questions, or humorous messages that lead to interactions with the viewers.
You don’t need to post all your content repeatedly. Post the content that the audience already loves.
With a tool like SocialPilot, you can schedule the same message/post on social media in a day/week/month’s time gap.
The SocialPilot social media calendar gives a bird’s eye view of which content is scheduled for which account. The tool is pivotal in planning your social media marketing strategy and will go a long way in boosting the productivity of your product/website. Moreover, it reduces the marketer’s hassle of manually posting the content again and again.
Do you know a human mind is more likely to remember information if it includes a visual? Saying that visual content is important will be an understatement.
A visually appealing content on social media tends to get more engagement, shares, and conversion on social media.
Luckily, every social platform these days has umpteen features to enhance your content plans visually.
Riding high on features like Carousels, Reels, Stories, and Videos, Instagram is all about visuals. There has been a tremendous increase in business activity on Instagram. The per-follower engagement on Instagram is 58 times higher than on Facebook.
Also, GIFs are the trendy way to showcase the positives of your brand. Tweets with images get 18% more clicks, and tweets with animated GIFs get 176% more clicks than tweets with images.
Facebook generates more than 4 billion video views every single day. As per statistics, 64% of consumers are more likely to buy a product after watching its corresponding video. A 1-minute and 30-seconds video is the perfect time for Facebook engagement.
It is estimated that there are over 6 billion emojis floating over social media. Emojis are a fast-growing language, and we all love to use them.
On a final note, there is no shortage of features and ways you can use the visual content to appeal to your audience on social media. It’s time for you to get creative!
Tag your fans, followers, influencers, and guest bloggers in your posts. This not only increases exposure to a greater number of people but also makes them feel special too. In return, they would share your post, which will give it the boost needed to generate greater leads and click-throughs.
Image tagging people on Instagram can also prove to be incredibly effective. As when you tag someone on Instagram, not only do they receive a notification for it, but your image gets saved on their profile, doubling your chances of more exposure and thus more conversions.
Social media is an unmissable platform to generate leads, drive sales, and maximize ROI for your business. It’s just a matter of implementing the tactics.
The above tactics of increasing targeted leads and click-throughs have proven to be successful for businesses on social media.
But a tactic that works for one might not work for another. So, plan your posts carefully and choose a method that will work best for your content. You can share your best content repeatedly or add videos and images to your posts.
Do what works for you and challenge the “most sought after” method. Try to be innovative. You have to make a “point” where people sit up and notice and are compelled to engage with your content. Once your audience starts trusting you, conversions and shares, and subsequently, better sales will be on their way.