Benefits of Video Marketing-Video Marketing Agency

• Updated on: 2019-05-27
• Read original article here

Everyday your customers are bombarded with distractions and advertisements on a continuous basis. Trying to break through all the ‘noise’ and capture your potential customer’s attention can be a daunting task. With so many marketing methods available to business owners today, it is confusing to determine which marketing method will give you the best return on your efforts and investment.

What was once perceived to be a fad, video marketing has exploded onto the internet and has proved to be viable marketing method for business owners. While web sites, quality content and social media are all worthwhile marketing strategies, video marketing is the most effective method you can use to reach your customers. The popularity in videos has grown over the past few years and has increased 50% since just last year alone.

Today, YouTube reaches a viewing audience of 1 billion users each month, encompassing over 6 billion hours of videos being watched on YouTube every thirty days. Each minute 100 hours of videos are uploaded to YouTube. And if you are still not convinced, you will be excited to know that the Nielsen Company stated YouTube reaches more US adults ages 18-34 than any cable network. The field is wide open and ready for smart business owners to take advantage of the benefits video marketing has to offer them.

Video can be a very powerful medium, and if done properly, has the ability to capture your customer’s attention and draw them into your message. Video gives business owners the opportunity to impart their company’s voice and style. Words and images are a great way to connect with customers, but video allows your company’s voice to shine through and gives your message more impact.

Video also has the capacity to capture your customer’s attention in other ways. Ranking a video on page one of Google’s search results will display your video thumbnail in the search listings. Having the thumbnail image of your video on Google’s search page attracts more attention and gets more customers to click through to see your message. Even videos on the bottom of the search result page have the potential to receive more attention than normal links in the top positions of the search results.

While getting your company’s main message across is important, users also respond well to videos that offer helpful content to them. Creating videos with helpful tips and tricks in your industry will keep users coming back to your channel to stay updated on your company’s latest news. Users who find videos with helpful content, tend to enjoy sharing their newfound knowledge with family and friends. Creating videos with tips and tricks has the capacity to go viral in social media outlets. A viral video has the potential to reach more customers than most business owners realize.

Creating a video channel for your company will allow you to impart your company’s vision, voice and message. It is never too late to start your video marketing campaign and the sooner your company begins a video campaign the more opportunity you have to get an edge on your competition. Contact us today to develop a video marketing campaign that suits your company’s needs.

When considering starting a marketing campaign, many business owners are confused about what they should include in their videos. There are many different types of video that can be developed for your company and each of them serve a specific purpose. Analyzing the goals of your video marketing campaign will help to determine which type of video will best suit the needs of your company.

Providing a commercial introducing your company and its products or services is a great way to introduce your company to potential customers. A commercial type video gives customers an overview of your company, what you offer and specialize in. Highlighting what sets you apart from your competitors can go a long way to inform customers why your company is the best one to fill their need.

Videos work great to provide product or service information. It is often difficult to present your product and services through words and images alone. Being able to see the product or service in action goes a long way in helping customers to see the process and the end result in a way that cannot be replicated in traditional advertising methods.

Next to word of mouth, testimonials can be the best method to convince your customers that your products and services are top-notch quality and exactly what they need. Seeing previous customers sing your praises can have a huge impact in helping customers feel comfortable and confident in your company’s skills. They key to great customer testimonial videos is to ensure the customer is at ease, talks natural and speaks confidently and truthfully about their experience with your company.

An insider’s view can go a long way in helping customers to learn more about your company. While you visit your business headquarters on a daily basis and know your offices inside and out, your company is brand new to potential customers who don’t know anything about you. Taking your users on a guide tour through your offices and facilities is a great way to help customers feel as if they know you and your company. Customers tend to feel more comfortable when they feel like they know you and are more likely to purchase your products and services.

People love secrets. And when you offer videos with tips and tricks in your industry, people will feel as if they are gaining an unfair advantage that others don’t have. Creating videos with tips and tricks about your company’s niche is a great way to keep customers engaged and returning again and again to see what new information you have to share with them.

Videos containing tips in your industry also have the potential to go viral on social media sites. People like to share their new-found knowledge with family and friends and will often share your videos if they find the information valuable and presented through a  high quality video.

Providing interviews with past customers is a great resource to share with potential customers. When potential customers see how you  have solved problems for others, they are more likely to think you can do the same for them. Having your past customer outline specific issues in their situation will help to differentiate you from competitors and prove you are the right company for the job.

Commercials and product or services videos are a great way to introduce your company and what you do to potential customers who aren’t familiar with your business.

Guided tour videos help customers learn more about your business and your company’s culture. They are great for helping potential customers feel as if they know your company, and also helps them become comfortable with your products and services.

Testimonial and interview videos are a great way to show help customers feel confident in your company’s abilities and choose to hire your or purchase your products.

Tips and tricks videos are a great way to keep your customers returning. They also work well to entice users to share your videos with family and friends.

As you can see, there are a multitude of options you can choose from when deciding to embark on a video campaign. Choosing the style of video that best suits your company and goals will have the greatest impact on ensuring your video campaign is successful.

Once thought to be reserved for cute tricks with your pets, or crazy stunts of your kids, video has now evolved to become an important marketing strategy for businesses. Whether advertising your products or services, or introducing your company to potential customers, video has the capacity to get your message across faster, more effectively and with a style previously reserved for only fortune 500 companies.

Harnessing the power of video has leveled the playing field for small mom and pop shops and has given them the edge to compete against larger corporations. Small businesses no longer need a huge budget to hire a filming crew to shoot, edit and create a superior commercial video with quality only seen in production companies.

Local businesses can now create their own series of videos covering every subject imaginable pertaining to their business and industry. Getting your message across to your customers has never been easier. Video has the ability to quickly travel places other mediums can’t go. Having a video go viral on social media sites can easily be achieved with high quality videos that offer useful content for users.

Using the content method of offering helpful information in the form of a video has multiple benefits for both the business owner as well as the end user. The end user is able to obtain quality information that will help them with their current problem and they now know of a local company who has the skills and knowledge to continue helping them with their situation. The business owner is able to show the user how knowledgeable they are in their industry, their video content has the ability to go viral, and they will most likely obtain a new customer from their video content marketing efforts.

Offering videos filled with useful content will also encourage the customer to continue returning to learn new tip and tricks. Customers also love to share their new-found knowledge with family and friends. If the video content is useful and of high quality, it is likely that customers will share the video on social media sites and cause the video to go viral.

Using the content video method is great for customers who are familiar with your company, but for customers who don’t know anything about your business, an introductory video is a great way to introduce your company and the products or services you offer. An introductory video should not be too long, but should be just long enough to get your message across to potential customers. It is very important that in introductory video be published in the highest quality possible. New customers will judge you and your company by your video and having a high quality video to explain your company information is imperative.

It is also important to brand your video to ensure that new customers become familiar with your brand. When creating content videos that contain tip and tricks about your industry, it is even more critical that your company branding is present in the video. When your video content goes viral on social sites, you will want potential customers to be able to find and contact you for your products or services.

As you can see, offering quality introductory and content videos can have a huge impact on your marketing campaign and will allow you to more effectively compete against your competitors. It is critical that you remain competitive in your marketing arena and begin strategizing a video campaign as soon as possible.