The 6 Things You Won’t Want to Miss at INBOUND 2017

• Updated on: 2019-05-28
• Read original article here

Us folks at Vidyard are always at the forefront of everything happening in the sales and (video) marketing world. It’s the DNA of our business! That’s why there’s no question we’ll be seeing you at INBOUND 2017 in Boston, September 25th-28th, 2017.Take a look at last year’s event video to see for yourself how mind-blowingly awesome this year’s event will be!

If you’re like us and you really, really, really, ❤️  video marketing, you’ll want to pay attention to the events and session we’re about to tell you about. We’ve compiled a list of events you’ll see the Vidyard team at, along with a few other of the most anticipated sessions we can’t wait to attend ourselves!

1. Brit Marling (Creator of Netflix’s the OA) & Issa Rae (Co-Creator & Star, Insecure) Spotlight  |Wednesday, September 27, 2:15 PM – 3:00 PM|Register HereWhether you’re creating marketing campaigns or creating a hit TV show, you probably wear multiple hats at work. Brit understands the opportunities and challenges of that as well as anyone: she regularly approaches her projects as an actor, a writer, and a producer. Mostly recently, she created, co-wrote, produced, and starred in Netflix’s hit The OA. Issa is proof that YouTube didn’t kill the TV star–quite the opposite, in fact. Based on the success of her YouTube web series Awkward Black Girl, Issa has gone on to co-create and star in HBO’s critically acclaimed series Insecure. If you’re a scrappy content creator with big dreams, prepare to meet a new role model in Issa.

2. Happy Hour at the Vidyard VIP Lounge (hosted at Battery Ventures) | Wednesday, September 27 5:30pm – 7:30pm |Register Here Why wait until INBOUND Rocks to get the party going? Join us September 27 at 5:30 pm for two hours of fun! We’ve got cocktails, food, swag and a view overlooking the Boston waterfront! This is a great opportunity to recharge, network with your peers and see first-hand how to create a Chalk Talk live with Tyler Lessard, Vidyard’s VP Marketing. Wait that’s not all! We’ll even bring you to the event! Just look for the white Vidyard bus (and V-Bot) outside of the Boston Convention Center for a free ride! PS: All of this is happening before INBOUND Rocks, so you won’t miss a beat. *Not an official INBOUND event

3. Michelle Obama Keynote| Wednesday, September 27, 9:00 AM – 10:00 AM |Register HereFormer First Lady Michelle Obama has been described as one of the greatest political communicators of our time, despite never running for elected office herself. During her time in the White House, Mrs. Obama approached the Office of the First Lady with a focus on connecting to the American public through digital and social platforms and she succeeded, not just in single-handedly making turnips cool again, but in becoming a cultural icon herself. As a world-class communicator, advocate for global education, and example of leading with openness and inclusivity, we think Mrs. Obama is the perfect person to inspire the inbound movement.

4. Community MeetUp| Wednesday, September 27, 4:00pm – 5:30pm |Register HereGet ready to hit that Record button because the Vidyard team is in town! Join your peers and the Vidyard team on September 27th to learn practical tips for how you can increase engagement and achieve better sales and marketing results with video. Pick up some new tips & tricks from the engaging discussions that you can implement to maximize your video strategy right away. *Not an official INBOUND event

5. Brian Halligan & Dharmesh Shah Keynote| Tuesday, Sep 26, 2:15 PM – 3:45 PM |Register HereJoin Brian Halligan (CEO & Co-Founder of HubSpot) & Dharmesh Shah (co-founder and CTO of HubSpot) during a joint discussion about Hubspot and how their inbound marketing software helps businesses attract, engage and delight customers on the web.

6. The Psychology of Video and Why It’s More than Just Another Content Format|Tuesday, September 26, 1:00 PM – 1:45 PM|Register HereVideo is one of the hottest trends in inbound marketing and sales. Not only does it convert well, but it opens up opportunities to establish more personal, engaging and emotional connections with your audiences. Peel back the layers on the psychology of video and why we as humans crave it so much more than the written word. Learn how to use these insights to create more compelling content experiences throughout your marketing and sales programs that can transform your relationships with buyers.

See you there!