You should focus on video marketing today. Puerto Vallarta, Riviera Nayarit, Riviera Maya, Los Cabos, Cabo San Lucas, Mazatlan, Manzanillo, Costa Alegre, Cancun, Yucatan, Mexico.
The last handful of years saw a surge in the popularity of video as a content marketing format.
In 2020, video rise to the top of your marketing tactic list. Video as a tactic was likely streamlined by your creative team as a one-to-many awareness play, with lots of focus on expensive production and little analysis to show for it.
2020 transformed video from a singular marketing tactic to an entire business strategy.
Video is a holistic business approach, meaning video content should be produced by all teams in a conversational, actionable, and measurable way.
Personalized video is shaping the future of marketing, sales, and customer service.
HubSpot Research, more than 50% of consumers want to see videos from brands … more than any other type of content.
Video is useful for more than entertainment. 90% of customers also say videos help them make buying decisions.
Video has not only transformed how businesses market and consumers shop; it has also revolutionized how salespeople connect with and convert prospects and how service teams support and delight customers. Video is incredibly useful throughout the entire strategy not just to heighten brand awareness.
Video can be a versatile tool for salespeople throughout the entire customer buying journey, and it can do much more than increase engagement. Back-end analytics also help salespeople qualify and prioritize cold or unresponsive leads.
Re-targeting website visitors on social media has led to a 47% increase in visitor value site-wide.” The granularity of video analytics on platforms like Facebook is one reason why, in 2020, 93% of businesses reported getting a new customer on social media thanks to video.
The options are also endless for service teams — on-boarding videos, knowledge-based videos, meet the team videos, support video calls, and customer stories are just a few ways that video can create a more thorough, personalized customer support experience.
Video is within reach for businesses of virtually any size — team and budget alike. 45% of marketers plan to add YouTube to their content strategy in the next year. Will you join them?
Video can be a creative way to continue a conversation or respond to someone via email or text. Videos create a delightful, unique moment for your prospects and can drive them further down the purchase journey.
Most video scripts are short … probably shorter than you think.
Words on paper sound a lot different than they do when read out loud.
Those viewing video are more likely to book then those who do not. Video viewing influences buying behavior.
Who is your target audience?What buyer persona are you targeting? This may be a segment of your destination typical traveler persona.
What is the goal?Increase brand awareness? Sell more event a new product? Ultimately, what do you want your audience to do after watching the video?
Where is the video going to be used?Behind a landing page form? Re-purposing videos for other channels is great, but you should begin with one target location in mind where you know your audience will discover the video.
When is the due date?What is the timeline. A video you have a few months to work on will have very a different budget and creative scope than a video someone needed yesterday.
What is the budget?Simply put, video can be expensive. Do your research and set realistic parameters, especially before you dream too big on the next question.
What are the creative requirements?Do you need a designer to create lower third graphics? Are you going to create an animated video or a live action video?
What will constitute success for the video?Choose several key performance indicators that correspond with your video goals.
You have a Video project!? Here is the quote process:
Do you have a project concept guide line?Do you have a script? (Storyboard)Has there been a marketing research and objective to the project?Where will this production be distributed? Facebook, Twitter, Youtube, E-mail, closed circuit, Television Broadcast? Other?Each distribution medias require a different quality, file size, time restriction, format standard,….How many version need to be produced?What is the time line of delivery, review and final version(s)?Is this project directed by your external marketing company or is it an internal marketing department?Or will we be in change of developing a marking strategy and script?Does the project requires Models? Will you be providing models?Who will be in charge of the concept, planning, authorization, confirmation of this project?Who will be approving the final project or review or decide making changes?Who will be in charge of approving budget over run ((Usually due to the clients unpreparedness. 99%)Who will be approving changes to the budget if there are changes to the script and content?
Have you contracted other projects with the same objective? Results?Do you believe your budget can achieve your objectives set from the above?
We are a cooperative of highly experienced talents and not just out of University.The team is based on the size and needs of projects.We have a very low overhead. So, that makes us very competitive.
No one can resist a good video, a good sale, offer a valuable seasonal sale or a gift certificate.
You can have the greatest tourism video, but if no-one sees it, it may as well be a book collecting dust on the mantel piece.
Social Media Strategy plans help to get a destination into the public eye.
The elements that need to be considered when establishing a successful tourism destination.
Developing a Tourism Travel Video Content Strategy.What kind of information will you give? What style of videos will you be creating?Storytelling. Storytelling. Storytelling.Do use a Methodology, Strategy or just pull it from the Hat?Where will your video content be seen?Who will be overseeing video content creation?Remember video production can take time.Get an idea of rough costs.Your video’s performance and any metrics that are important to your goals.Total number of viewers, new clients of direct leads.
We offer a full video production service designed to beat your competitors, including: Full video service from pre-production to image acquisition to studio post production.
Emotionally charged, creative video can be spread on the Internet in a matter of days, getting millions of views.
Do you Play Chess with a Strategy or a Marketing plan?
How can we help? email@example.com
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