Video Marketing, a Key Element in your Digital Strategy »

Last updated: 01-06-2021

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 Video Marketing, a Key Element in your Digital Strategy »

More and more people are watching videos and sharing them on social networks and it is for this reason that video marketing has become one of the best strategies to publicize, position, promote and sell any product or service on the Internet.

Websites with videos have more visits.

If you incorporate video into your marketing strategy, you will get more visits to your website. Websites with video content rank better in search engines and when users search for information, they prefer a video to text. In addition, with video marketing the content becomes much more viral, so when your video is shared on different channels it will attract more traffic to your website.

With video marketing the possibilities of purchase grow.

Video marketing also makes the purchase decision easier. With the video, the user can see the product from many angles, a fact that reduces the return rate in e-commerce. On the other hand, with static images, the vision is not global and the user cannot get a complete idea of ??the product. In addition, video plays with emotion, is more dynamic and attracts more; So if the content is original and liked, the possibilities of purchase grow exponentially.

The time spent on your website increases

One of the biggest challenges of digital marketing is to retain the visitors who come to your website and the only way to do it is through interesting content. And this is where video marketing plays a key role: users prefer to consume videos rather than read texts and, if the content connects with their emotions and interests, they are willing to dedicate their attention and thus stay longer on your website. connected with your brand.

Thus, the video generates more confidence. If, for example, a couple wants to book a hotel to spend the weekend, they will be able to make their purchase decision better knowing the rooms through a video than through photographs. With a video they will get a much more reliable idea of ??what that hotel offers them and this will help them to better manage their previous expectations and their later comments about the experience.

So this is our advice: bet on video marketing in your digital marketing strategy and start enjoying the many advantages it brings you.

Those viewing video are more likely to book then those who do not. Video viewing influences buying behavior.

Who is your target audience?What buyer persona are you targeting? This may be a segment of your destination typical traveler persona.

What is the goal?Increase brand awareness? Sell more event a new product? Ultimately, what do you want your audience to do after watching the video?

Where is the video going to be used?Behind a landing page form? Re-purposing videos for other channels is great, but you should begin with one target location in mind where you know your audience will discover the video.

When is the due date?What is the timeline. A video you have a few months to work on will have very a different budget and creative scope than a video someone needed yesterday.

What is the budget?Simply put, video can be expensive. Do your research and set realistic parameters, especially before you dream too big on the next question.

What are the creative requirements?Do you need a designer to create lower third graphics? Are you going to create an animated video or a live action video?

What will constitute success for the video?Choose several key performance indicators that correspond with your video goals.

You have a Video project!? Here is the quote process:

Do you have a project concept guide line?Do you have a script? (Storyboard)Has there been a marketing research and objective to the project?Where will this production be distributed? Facebook, Twitter, Youtube, E-mail, closed circuit, Television Broadcast? Other?Each distribution medias require a different quality, file size, time restriction, format standard,….How many version need to be produced?What is the time line of delivery, review and final version(s)?Is this project directed by your external marketing company or is it an internal marketing department?Or will we be in change of developing a marking strategy and script?Does the project requires Models? Will you be providing models?Who will be in charge of the concept, planning, authorization, confirmation of this project?Who will be approving the final project or review or decide making changes?Who will be in charge of approving budget over run ((Usually due to the clients unpreparedness. 99%)Who will be approving changes to the budget if there are changes to the script and content?

Have you contracted other projects with the same objective? Results?Do you believe your budget can achieve your objectives set from the above?

We are a cooperative of highly experienced talents and not just out of University.The team is based on the size and needs of projects.We have a very low overhead. So, that makes us very competitive.

No one can resist a good video, a good sale, offer a valuable seasonal sale or a gift certificate.

You can have the greatest tourism video, but if no-one sees it, it may as well be a book collecting dust on the mantel piece.

Social Media Strategy plans help to get a destination into the public eye.

The elements that need to be considered when establishing a successful tourism destination.

Developing a Tourism Travel Video Content Strategy.What kind of information will you give? What style of videos will you be creating?Storytelling. Storytelling. Storytelling.Do use a Methodology, Strategy or just pull it from the Hat?Where will your video content be seen?Who will be overseeing video content creation?Remember video production can take time.Get an idea of rough costs.Your video’s performance and any metrics that are important to your goals.Total number of viewers, new clients of direct leads.

We offer a full video production service designed to beat your competitors, including: Full video service from pre-production to image acquisition to studio post production.

Emotionally charged, creative video can be spread on the Internet in a matter of days, getting millions of views.

Do you Play Chess with a Strategy or a Marketing plan?

How can we help?

Contact us Contact us More Links to: PromovisionPV Main Page PromovisionPV Main Page Photo Galleries Puerto Vallarta – Riviera Nayarit Photo Gallery Facebook PromovisionPV Facebook PromovisionPV Facebook Weddings Facebook PromovisionPV Weddings 2,000 Marketing Pages 2,000 Marketing pages Twitter PromovisionPV Twitter PromovisionPV Twitter Weddings Twitter Weddings by PromovisionPV Youtube Weddings Channel Youtube Weddings by PromovisionPV Youtube Promovision Youtube Promovision Tourism, Travel, Incentive Groups & Conventions Incentive Groups & Conventions Marketing Section Hotel Marketing Hotel Marketing Section Video Marketing Video Production Market

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