I'm going to take a wild guess and say that when content was addressed in your last marketing meeting, the next part of the discussion involved brainstorming for a written piece of content — most likely a blog post. Don't get me wrong; blog content is
2024-04-24
One in five bloggers reports their blog delivers strong marketing results – 22%. That’s it – and this percentage has been steadily declining over the past three years. That can’t be true, can it? Why are the vast majority of blogs not delivering
2024-04-24
If you’re a B2B marketer working for a multinational company with corporate and geomarketing groups, you are likely well aware of how important (and sometimes challenging) it is to strike a balance between global and local marketing. You may be wondering
2024-04-24
Effective prioritization is a big driver of success, but prospect prioritization can be extremely difficult. It can be tough to identify whether a deal is a high or low value and salespeople may not have the time to access the information they need to make
2024-04-23
The origins of creative brainstorming date back to 1939. Ad executive Alex F. Osborn was the father of formal brainstorming techniques when he became frustrated with his team’s inability to generate creative ideas (see the video below to learn more about
2024-04-23
The Cancer Treatment Centers of America came to Symphony Seed Papers (asi/74930) with an issue. The national network of cancer care centers had cleaned up its prayer wall and was left with two large boxes of handwritten prayers. They couldn’t just throw
2024-04-23
“If we get a 3D printer at the office, the first thing I'm printing with it is a new 3D printer just for me!” — The Covert Comic What was once a science-fiction dream has become a reality in almost every facet of our lives. From airplane and car parts
2024-04-22
In the era of new-age technology, technology is rapidly growing and transforming. With the transition to the new era, hitherto inconceivable innovations are taking place. One of these innovations is the Metaverse, a unique immersive virtual environment that
2024-04-22
“Color is the first thing people think when a brand name comes up,” says Alvaro Rodríguez, color management expert, Flint Group Digital. “Being able to reproduce accurate, repeatable color is paramount. At Xeikon, we have developed a color management
2024-04-22
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