I question the sales and marketing activity of most salespeople. Over the years, I have worked with hundreds of sales professionals, in the process, I have found most deal with their existing clients at a surface level at best. They often spend an inordinate
2024-05-04
Today businesses benefit from incorporating a range of strategies to meet marketing goals and increase their customer base. Determining which marketing strategy or strategies to choose, however, depends on a variety of factors, including how many targeted
2024-05-04
Social media continues to be an essential way for businesses to connect with their customers. With the constant evolution to stay relevant, Instagram Reels emerged to compete with the popularity of TikTok. So what is it and how is it different from TikTok
2024-05-03
For companies these days, brand reputation is undeniably linked to success. Yet, one of the best digital marketing tools for building that reputation, expanding your online reach, and, ultimately, harnessing customer loyalty, i.e. digital PR, is often
2024-05-03
Last year I wrote about how print technologies are integrating with other digital marketing technology tools. While these technologies are becoming more mature and easier to implement, they still are not commonly used. There are two primary ways that digital
2024-05-03
There's only one real metaverse and its greatest expression yet is Hubs. For all the breathless hype, "the metaverse" remains misunderstood. The broadest-possible interpretations of the word (i.e. that games like Fortnite or Roblox constitute one) are
2024-05-02
Los Angeles-based strategy and creative agency Phenomenon has changed its name and its focus. The new agency will be called Human Standard, which it stated was done to reflect the “passion, talent and commitment of its people and their ingenuity and spirit
2024-05-02
Brands often turn to freelance writers or marketing agencies to scale up content production. But that’s not always a smooth process. These issues mean your content team has more work to do – just what you didn’t want and what made you outsource the
2024-05-02
Search Engine Land » Channel » PPC » Search marketers agree: automation the least favorite part of PPC Search marketers agree: automation the least favorite part of PPC We asked and you answered. Automation and lack of transparency ring in at number one.
2024-05-01
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