Proforma Color Press

Proforma Color Press has been building strategic relationships with clients in Ventura, CA and surrounding areas to assist them with growing their businesses. Our size and strength as a company, allows us to tap into different divisions and bring to our clients best in class products and services they can rely on.

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10 Ways to Advertise Your Business for Under $50 - Small Business Trends

10 Ways to Advertise Your Business for Under $50 - Small Business Trends

A number of small businesses still aren’t spending enough advertising cash to get good results although they know they should. One of the reasons is a limited budget, but did...

Why Every Company Needs To Become A Digital Media Company - Social Media Explorer

Why Every Company Needs To Become A Digital Media Company - Social Media Explorer

by Christian Zilles | June 19, 2019 Take a good look around you – the walls between editorial and advertising have finally crumbled. In the old analog era, it was very easy to...

4 surprising media trends from the Reuters Institute Digital News Report

4 surprising media trends from the Reuters Institute Digital News Report

The Reuters Institute Digital News Report 2019 this year surveyed more than 75,000 people in 38 markets and clocked in at a beastly 91,000 words. They starkly set out the...

Create Your B2B Video Marketing Strategy in 4 Easy Steps

Create Your B2B Video Marketing Strategy in 4 Easy Steps

Video is becoming a preferred B2B buyer content type, with short videos and webinars ranking among the top 5 preferred forms of content. With this desire and drive for video...

The Best Influencer Marketing Strategies for Holiday Success - AdRoll Blog

The Best Influencer Marketing Strategies for Holiday Success - AdRoll Blog

The holidays are a very lucrative—but also competitive—time of year for brands. Marketers are in a frenzy to finalize their creative and prepare months-long campaigns to help...

We need to move digital measurement from generic KPIs to what matters most – effectiveness

We need to move digital measurement from generic KPIs to what matters most – effectiveness

20 years ago, digital advertising was simple: banner and search ads were just about the only option available to target the not-yet-always-connected consumer. Back then,...

Amazon’s launches “My Mix,” a personalized shop filled with your favorite things

Amazon’s launches “My Mix,” a personalized shop filled with your favorite things

Amazon has quietly launched a new feature offering shoppers personalized suggestions of products they might like to buy, called “My Mix.” The addition is tied to Amazon’s...

Eight ways that brick-and-mortar retailers are succeeding with omnichannel

Eight ways that brick-and-mortar retailers are succeeding with omnichannel

Retailers operating ‘brick and mortar’ physical stores are facing unprecedented challenges in the digital age, and there is growing concern that many won’t survive. In fact,...

Stop Delegating Social Media to Your Interns

Stop Delegating Social Media to Your Interns

Stop Delegating Social Media to Your Interns You really don't want your social media manager to be just figuring it out along the way. Image credit: GongTo |...

Does business use of social media do more harm than good? | Graham Jones

Does business use of social media do more harm than good? | Graham Jones

You cannot move for advice on using social media. Almost everywhere you look these days someone (probably me) is sharing information about the power of social media,...

How to Respond to “I Need to Make Sure My Boss Is OK With This

How to Respond to “I Need to Make Sure My Boss Is OK With This

Close in on a successful sale by besting this objection with these four strategies. 1. Include the Real Decision-Maker Early On: Pinpoint who the relevant decision-makers are...

Feature Friday: Plastic Card Printing + Raw Event Space

Feature Friday: Plastic Card Printing + Raw Event Space

Customization is taking over events and Boomset has added another on-demand printing option for event professionals looking to change the look and feel of their attendee...