Latest Articles


How to Succeed (and Fail) in the Promo Industry

Last updated: 11/26/2020

Just over forty years ago, we stumbled across the promotional products industry, and we’re so glad we did. What a journey it’s been! We’ve been inspired by our peers, made...

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5 Reasons Why Your Social Media Marketing Strategy Sucks - and How to Fix Them

Last updated: 11/26/2020

As a social media marketing speaker and consultant, I have a lot of people asking me how to structure their social media marketing strategies. In particular, I help companies...

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Why Structured Content is Essential to Digital Success

Last updated: 11/26/2020

Creating “good content” is not enough to grow your visibility and connect with your target audience. In order to succeed in today’s digital economy, you need to structure your...

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5 Important Digital Marketing Metrics Need To Be Monitored For Attaining Success

Last updated: 11/26/2020

When you are up for implementing a digital marketing strategy into your business, you must have an equal idea regarding the metrics that you need to follow and monitor for...

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Branding Yourself in the Business World

Last updated: 11/26/2020

Do you want to go into a career in business? You need to brand yourself for the business world. Even if you want to be an employee, branding yourself can help you stand out in a...

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How to strengthen your Instagram branding

Last updated: 11/25/2020

If you’re looking to put together a cohesive online presence that your audience will love, your Instagram branding needs to take priority. Strengthening your Instagram brand...

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10 Email Marketing Benefits You Need for Your Business

Last updated: 11/25/2020

Are you on the fence about using email marketing for your small business? Does it feel like just another thing to add to your already jam-packed to-do list? As business...

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How to get people talking about your brand

Last updated: 11/25/2020

You can unsubscribe at any time using the link in our emails. For more details, review our privacy policy This can make or break everything from acquiring customers, to...

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How to Pick the Right Branding Strategy for Your Business

Last updated: 11/25/2020

How to Pick the Right Branding Strategy for Your Business Experts have been saying for years that, soon, individual businesses would be thought of as personal brands.  And with...

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3 Key Paid Social Trends for 2021

Last updated: 11/25/2020

While 2020 certainly threw us for a loop, and we don’t have a crystal ball on hand to predict exactly what will transpire in 2021, there has been a noticeable shift in frequent...

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