The world we are living in has become much more diverse in only a few generations. Digital marketing and advertising have had to adapt to these changes and appeal to much wider audiences than in the past. And, as younger, more diverse generations become
2024-04-29
E-commerce activity has grown substantially over the past two years. While online shopping was already primed for healthy growth over the next decade, the COVID-19 pandemic accelerated any past projections. Globally, e-commerce sales saw a 27.6% growth rate
2024-04-29
Do you know why your content creation needs to focus more on creating funnel content? Content that is directly created with one stage in your marketing funnel in mind? The answer is simply that you will achieve more with less effort. Sales funnel content does
2024-04-29
SMS marketing is a great way to promote your business and help it grow. It’s also an efficient way to keep in touch with your customers, letting them know about new products, sales, and events. Here are ways SMS marketing can help you build a successful
2024-04-28
3 Easy Ways to Target Your Potential Customers 3 Easy Ways to Target Your Potential Customers The difference between customers that convert and potential customers that don’t covert can be costly. Sometimes the difference is as simple as changing the
2024-04-28
AI is revolutionizing the way business works and it can be used in a variety of different retail applications, making life easier and making retail strategies much more effective. The use of AI in retail has become much more frequent as it has become
2024-04-28
How should brands think about advertising in the metaverse? The question is a little hard to answer when there’s no consensus about what exactly the metaverse is or what it might become. You don’t need a headset, but you do. It’s like a video game,
2024-04-27
If you look around nowadays, you’ll see far too much advertising and marketing. Brands are constantly fighting for customers ‘ attention. When we analyze the Digital Marketing world, we see that the same has been happening: wherever you are, you’ll
2024-04-27
According to SocialToaster, on average, brands generate a 650% ROI for every dollar invested in influencer and advocacy marketing. Yet, the reality is that most brands aren’t leveraging customer advocacy, and those that are, aren’t tracking it. That
2024-04-26
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