“Thought leader” and “thought leadership” are terms that are thrown around so often and by so many people that it can be difficult to remember what they actually mean. At a time when it seems like anyone with a large enough following on Twitter or
2024-03-24
Keyword competition is basically a digital popularity contest: The most popular keywords or phrases are those that garner the most interest, meaning they're searched by web users at the highest rates. The higher the search volume, the higher the competition.
2024-03-21
Structured and unstructured data is often a technical conversation. However, these terms apply to content types as well. Most content is unstructured, which may be a shocker. We think of all the purposeful formatting and structuring of our content. Because it
2024-03-19
There’s a long-winded Grecian parable that goes something like this: a peasant farmer, driving an ox cart, gets appointed as the king of Phrygia. Said king ties his ox cart to a wooden post with a knot of unimaginable complexity. A prophet, loitering
2024-03-18
11 Creative Content Marketing Ideas To Make You Stand Out Share Art may seem like a foreign language to you, but creativity comes in many forms. While you might not be compared to Picasso when you put a brush on canvas, maybe you found a way to drive
2024-03-17
This piece originally appeared on Contently’s The Freelance Creative In traditional journalism, diligent fact-checking is a given. In a recent piece I wrote on abortion, the editor required that I verify every statistic, claim, or data point with a news
2024-03-15
Here are a few benefits of using a content hub strategy: In this guide, you’ll learn how to create a content pillar for your website. Follow the steps below to create content pillars for your website. Grab a seat, a pen and paper (or laptop), then
2024-03-12
The Biggest Milestones in B2B Social Media History [Infographic] From LinkedIn’s launch in 2003 and the eventual entrance of Facebook and Twitter on the scene in subsequent years to TikTok and others, a newly-released infographic takes a brief look at the
2024-03-12
It’s hard to deny the potential business benefits of an actively engaged brand social media community. The Sprout Social Index XVIIfound that 89% of consumers will buy from a brand if they follow it on social media, and 75% will increase their spending
2024-03-11
Shop Now