Social media is one of the most powerful tools a business can use today. More than half of the world is using social media, and over 400 million new users joined between January 2021 to 2022. So, you don’t want to take advantage of this opportunity. The
2024-03-30
I’ve never been comfortable with our industry’s obsession with thought leadership. As an aspiration, it isn’t a bad thing. Thought leadership is about building authority and trust – quite useful when your job is to persuade people to buy your
2024-03-28
Co-Creating Experiences to Grow Your Business Buffer 0 Shares Customer experiences can make or break a business. As our world changes and technology offers newer horizons to chase, how we do business should also change. This includes how we treat our
2024-03-23
You may have heard lots of digital marketers talking about a little something called social listening of late. Social listening might sound like something you do around the dinner table, but it’s actually an effective digital marketing method that uses
2024-03-23
We’ve relaunched our Salesforce CDP (customer data platform) and announced new ways to help our customers connect to their customers. With a single source of truth for smarter analytics and integration that goes beyond marketing, it’s a great time to
2024-03-20
Building Brand Affinity on Social Media Buffer 0 Shares As marketers, we know that branding can make or break a business. What makes a Nike shoe different from a cheap shoe with an inverted swoosh is the immeasurable value that comes with the original. Great
2024-03-20
A whopping 93% of marketers worldwide use social media business. So you can imagine how loud the noise is out there for consumers. Every time they log onto Facebook, Twitter, or Instagram, their feed is bombarded with updates from companies, brands, and
2024-03-12
Irrespective of the size of your business, if you are using social media to promote your business and for sales enablement, you need to track certain metrics. Now you may think, what are social media metrics and why should you care as an online business
2024-03-04
By Brayden Cohen, below, Manager of Social Marketing, Hootsuite In an increasingly digital-first world, social media has levelled the playing field between businesses of all sizes. With 4.7 billion active social media users who spend an average of 2.5 hours
2024-03-03
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