Social Media Marketing Guide for Nonprofits 10 min read April 30, 2019 Social media marketing for a nonprofit organization constitutes similar fundamentals that most of the businesses would implement. However, one key difference in their marketing strategy
2019-05-04
While marketers herald influencers as the best way for brands to connect with audiences by proxy, it often comes with a big ticket price. From signing big names that charge five figures per post, to devoting staff hours to research and outreach, influencer
2019-05-04
5 Tips to Keep Your Company’s Video and Marketing Data & Analytics Secure James Daniels | May 10, 2017 | Online Video Analytics | No Comments Losing your company’s data related to website engagement, video viewing, location data and all of the valuable
2019-05-04
Having a small PPC budget isn’t the end of the world. Your success will largely depend on the niche you’re operating in and its level of competition. By asking yourself three simple questions – and measuring and evaluating your success – you can
2019-05-04
A couple of years ago, B2B social media marketing was just about posting content, white paper, LinkedIn ads, etc. With social media platforms churning out a new feature everyday and getting increasingly standardised with live videos and moments across all
2019-05-04
Every new-to-market event management technology company has to figure out which value proposition resonates most with potential customers. Many lead with process efficiencies—it saves time, lets team members and third-party contractors collaborate, or helps
2019-05-04
Having worked in the industry for 25 years I was slightly disappointed to see the Market Research Results from the bpma mystery shopper survey. It highlighted to me how important close customer relationships are. As an eternal optimist, I believe that all
2019-05-04
In today’s hurried life, more and more people crave instant gratification in every aspect of their lives, including the videos they watch. Videos created for video marketing purposes need to be short and punchy, which often creates a challenge writing a
2019-05-03
Members of Sephora’s Beauty Insider program know they’re not joining a discount club with the occasional cut-price coupon arriving in their inboxes every month. They can attend on-site events and classes, receive gifts their birthdays, and interact with
2019-05-03
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