AI is revolutionizing the way business works and it can be used in a variety of different retail applications, making life easier and making retail strategies much more effective. The use of AI in retail has become much more frequent as it has become
2024-04-28
How should brands think about advertising in the metaverse? The question is a little hard to answer when there’s no consensus about what exactly the metaverse is or what it might become. You don’t need a headset, but you do. It’s like a video game,
2024-04-27
Dispatches from our founder Julia Angwin. A weekly newsletter—delivered every Saturday morning—that goes deep into our original reporting and the questions we put to big thinkers in the field. Browse the archive One of the most meaningful changes in our
2024-04-19
The cookie’s days are numbered. While consumers rejoice, media agencies have a headache. Or do they? Is this actually the opportunity to do it right and, well, future proof? How can advertisers create meaningful and engaging experiences when cookies go,
2024-04-19
SEO and brand awareness can go together. Although search engine optimization is mostly used to generate organic traffic, this strategy also strengthens branding and increases brand awareness. Now, check out how to use SEO to gain brand awareness and how to
2024-04-14
The Consumer Journey is a metaphor for a consumer’s decision-making process enroute to satisfying a need. The need could be a consumer desire to own a product, experience a service or even contribute to and be part of a cause. The journey can extend beyond
2024-04-10
Whenever we discuss the benefits of Digital Marketing, we constantly reiterate that your strategy’s approach is particularly crucial to achieving genuine results. Conducting marketing initiatives on Internet platforms requires technical knowledge and
2024-04-08
Changes within society have marked the last few years in the way we relate. With technology increasingly present in our routine, we spend most of our time connected. Companies also needed to change their communications, and knowing what is digital
2024-04-05
The "metaverse" recently got a big boost from Facebook parent Meta, which is pouring $10 billion into its ambitions there. Other big tech companies including Apple, Google, and Microsoft are working on their versions of the concept. The vague term refers to
2024-04-04
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