In the not-too-distant future, most of the signals we get from third-party cookies and devices will be all but gone. And while identity players are already in-market to fill the void, much of the focus is on overall audience addressability. While
2024-04-02
In 1665 the plague was ravaging Cambridge. A 24-year old Isaac Newton fled from Trinity College and returned to his remote childhood home. This period of 17th century social distancing became known as his ‘year of wonders’, when he laid the foundations
2024-03-31
Learning about personal finance is one of the most important steps you can take as an entrepreneur. Although grit, perseverance, and hard work are all factors in your business’ success, money knowledge is perhaps the most important skill of all. In fact,
2024-03-30
The first question you have to ask if you decided to change something in your UI/UX is not “How to redesign an app?” but “What is the purpose of doing a redesign?” The redesign is a bit controversial: some entrepreneurs think of it as a magic pill
2024-03-30
By Jordan Cardonick, VP Analytics and Technology, New Engen The performance side of marketing has long understood and tapped into the power of “data driven marketing.” As the industry matured, what once seemed futuristic became standard practice, as data
2024-03-27
With nearly 1 in 4 U.S. adults already having a smart speaker in their home, voice assistants and Conversational AI are quickly increasing in popularity in most major markets and becoming a normal part of people’s lives around the world. Systems like Alexa
2024-03-26
The right influencer can bring incredible ROI and enhanced credibility to your brand. But picking the wrong influencer can have incredibly disastrous results. The trick is finding those perfect-fit influencers that match your brand and your campaign. So how
2024-03-22
Branding – Marketing – Advertising – these three terms are widely used within the industry and with time are evolving at high speed. We often see the terms Branding, Marketing, and Advertising used liberally and interchangeably, not just in business
2024-03-20
By Becky Ruyle, VP of marketing atInfluence & Co. Marketer or magician? These days, it’s difficult to tell the difference. After all, about two-thirds of marketing teams say they’re being expected to do more work in 2022, yet they’re not getting so
2024-03-16
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