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What is brand marketing?
There is a lot of confusion around brand. It’s one of those words widely used but not widely understood. Is it just a logo, a color palette and a trendy sans serif font? Or is it bringing clarity
2022-02-09
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3 ways packaging aids brand marketing
“You eat with your eyes first!” It is true, and it is hardwired into our brain. Anything that looks beautiful is appealing to our eyes, as well as other senses. This also applies to product packaging. Packaging and labeling are essential for product
2021-08-18
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What is brand marketing?
There is a lot of confusion around brand. It’s one of those words widely used but not widely understood. Is it just a logo, a color palette and a trendy sans serif font? Or is it bringing clarity
2021-07-31
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10 Truths About Marketing After the Pandemic
10 Truths About Marketing After the Pandemic There’s no going back to the old normal. by Print Summary. The Covid-19 pandemic upended a marketer’s playbook, challenging the existing rules about customer relationships and building brands. One year
2021-03-24
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4 Ways Agencies Mess Up New Business Outreach & How To Fix It
Do you have trouble getting results from your agency's new business outreach emails? If so, you might be doing it wrong. This post will discuss four common ways agencies get their new business outreach wrong. Could any of them apply to your efforts? The
2021-03-20
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11 Simple Steps for a Successful Brand Building Process
11 Simple Steps for a Successful Brand Building Process Pin257 1.8K Shares Make no mistake about it: a recognizable and loved brand is one of the most valuable assets a company owns. According to a Nielson survey , 59% of consumers prefer to buy new
2021-03-09
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When sales and brand equity move in the same direction
Get more Inspiration When sales and brand equity move in the same direction While a correlation between sales and brand equity may be expected, you need to dig deeper to establish if there are issues to address. 10 February 2021 Brand Analytics In the
2021-02-15
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Why B2B marketers need to bet big on 'The Big Long'
Most B2B marketers are focused on the bottom of the funnel. Investment in brand, however, will ultimately create far more value for your business. Imagine for a moment that you are not a B2B marketer. Instead, think of yourself as an investor, and ask
2021-01-08
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Council Post: Personal & Brand Reputation Management Tips For 2020
Reputation management is one of the hottest phrases and concepts in the world of online marketing, business and branding today. Not only is it a multibillion-dollar industry, but it's also quite influential in the many different ways people will see, find and
2020-11-16
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