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20 Marketing Lessons to Succeed in 2020

20 Marketing Lessons to Succeed in 2020

20 Marketing Lessons to Succeed in 2020 What I learned from working with small businesses, nonprofits, and personal brands Photo by You X Ventures on Unsplash I’ve been in...

The Wrong and the Short of it

The Wrong and the Short of it

Short-termism and long-termism are both just wrong-termism. So let’s end the false choice between long and short-term marketing tactics, maximise the compound effects of getting...

How QuickFrame Is Capitalizing On Digital Media’s Long-Awaited Transition To Video | AdExchanger

How QuickFrame Is Capitalizing On Digital Media’s Long-Awaited Transition To Video | AdExchanger

For years, advertisers and publishers waited for a transition to video that always glinted right around the corner. But in the past year or so, the switch has finally flipped...

What big question would you have asked at Cannes this year?

What big question would you have asked at Cannes this year?

Seven experts share their views on the biggest issues the marketing industry needs to reconcile today Last week the marketing industry would have normally come together on the...

Inside Virgin Money's plan to build a consumer, not just a bank, brand – Marketing Week

Inside Virgin Money's plan to build a consumer, not just a bank, brand – Marketing Week

LinkedIn Virgin Money is hoping to build a consumer lifestyle brand that can take on the biggest high street banks with a refocus of its sponsorship activity on music and a...

Inside Peacock's marketing pivot amid a pandemic and postponed Summer Olympics — and how its ad push compares to rival streaming services

Inside Peacock's marketing pivot amid a pandemic and postponed Summer Olympics — and how its ad push compares to rival streaming services

When NBC Sports personality Mike Tirico took the stage in January as Comcast unveiled its upcoming streaming-TV service, Peacock, it was clear why the platform was launching...

Movers and Shakers: Magic Leap, Adimo, Simple, AppLovin, and more | Mobile Marketing Magazine

Movers and Shakers: Magic Leap, Adimo, Simple, AppLovin, and more | Mobile Marketing Magazine

The mobile marketing industry is ever-changing, and that applies to the people as much as the technology.Movers & Shakersis our regular feature following the hottest hires in...

Experts make the case for greater diversity and inclusion in marketing

Experts make the case for greater diversity and inclusion in marketing

To coincide with the launch of the WFA Marketer’s Approach to Diversity and Inclusion, WFA asked six industry leaders why they think prioritising diversity and inclusion in the...

Branding 4.0 For The 4th Industrial Revolution | Branding Strategy Insider

Branding 4.0 For The 4th Industrial Revolution | Branding Strategy Insider

In August 2019, 181 of the most powerful CEOs in the world, representing corporate giants such as JP Morgan Chase, Amazon, and Apple, made an extraordinary commitment. This...

The Branding 4.0 Business 4.0 Strategy Workshop | Branding Strategy Insider

The Branding 4.0 Business 4.0 Strategy Workshop | Branding Strategy Insider

Senior leadership teams are facing increasing challenges when it comes to leading in a world where the lines between marketplace, workplace, community and environment have...

Strategic Brand Storytelling Workshop | Branding Strategy Insider

Strategic Brand Storytelling Workshop | Branding Strategy Insider

Narrative structure. Audience engagement. Character development. These terms once lived solely in the arts. In the films and plays we watched, the books we read. But today,...