Articles about brand marketing

6 Marketing Shifts to Create an Experiential Content Approach

Last updated: 03/05/2020

As part of an overall marketing strategy, content has been traditionally thought of and managed tactically: a list of deliverables for a campaign or product descriptions for a...

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How to Plan a Winning Marketing Strategy | Growth Hackers

Last updated: 03/05/2020

How to Plan a Winning Marketing Strategy Social Media Tags Every experienced business owner knows that the survival of his business mainly depends on its marketing strategy ....

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5 Emerging Brand Trends For 2020 | Branding Strategy Insider

Last updated: 01/21/2020

As we enter the final year of the decade we want you to understand what is at stake for brands. Not by making predictions, but by analyzing the recent history and evolution of...

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8 Key Steps To Successful Instagram Marketing | Growth Hackers

Last updated: 10/13/2019

8 Key Steps To Successful Instagram Marketing Tags 8 Essential Steps To Success In Your Instagram Marketing Campaign Instagram currently boasts of over 700 million users from...

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Measuring the influence of brand marketing on sales

Last updated: 07/09/2019

Effective brand marketing increases the probability of consumers either picking a brand or paying more for a brand when it is time to buy.  But what data and analytic approaches...

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3 ways packaging aids brand marketing

Last updated: 05/01/2019

“You eat with your eyes first!” It is true, and it is hardwired into our brain. Anything that looks beautiful is appealing to our eyes, as well as other senses. This also...

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Burberry Gave a Famed Designer 4 Weeks to Redesign Its Logo, and Here’s What We Got

Last updated: 04/28/2019

Burberry unveiled two new aspects of its brand identity this week: One was a quite lovely tessellated monogram created from the initials of founder Thomas Burberry. The other...

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How Digital Virtual Experiences Reinforce the Physical Environment

Last updated: 04/27/2019

Connecting with consumers on a deeper, more personal level through physical storytelling reinforced by digital experiences can help brands to differentiate themselves. Industry...

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What is brand marketing?

Last updated: 04/26/2019

There is a lot of confusion around brand. It’s one of those words widely used but not widely understood. Is it just a logo, a color palette and a trendy sans serif font? Or is...

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