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How beauty retailers can encourage online shoppers to embrace new products

How beauty retailers can encourage online shoppers to embrace new products

Luxury Daily World’s leading luxury business publication Nov. 30, 2020 High-spend beauty shoppers are more likely to prefer beauty retailers than Amazon. Image credit:...

Audible: Amplifying Employees’ Voices

Audible: Amplifying Employees’ Voices

November 23, 2020| Attraction & Engagement , Candidate Experience , Employer Branding , Recruitment Marketing | Views: 32 The power of voice. No company embodies that more than...

36 User-Generated Content Statistics That You Can’t Ignore

36 User-Generated Content Statistics That You Can’t Ignore

36 User-Generated Content Statistics That You Can’t Ignore Marketing 12 minute read If you are in marketing or sales, it should be no surprise to you that user-generated content...

eTourism Summit On-Demand, People in the News & Jobs - The Travel Vertical

eTourism Summit On-Demand, People in the News & Jobs - The Travel Vertical

Brian Solis, Salesforce (Keynote) President & CEO Rachel Sacco, Experience Scottsdale, is promoting leadership and community support. #MaskUpScottsdale Matt Skallerud, president...

“Keep coming up with ideas that scare your CEO”: Mark Ritson speaks to IPG Mediabrands | Stickyeyes

“Keep coming up with ideas that scare your CEO”: Mark Ritson speaks to IPG Mediabrands | Stickyeyes

“I asked a CEO ‘Why they fired this incredible marketer?’” The answer? “Because they stopped scaring me.” That anecdote came from Mark Ritson as he presented, in his own...

Creating A Digital Roadmap For Forward-Looking Businesses » Martech Zone

Creating A Digital Roadmap For Forward-Looking Businesses » Martech Zone

Creating A Digital Roadmap For Forward-Looking Businesses Saturday, October 24, 2020 Tim Duncan Since the pandemic erupted, we’ve witnessed a digital revolution, with a shift to...

A Conversation with Dove on Brand Purpose I Traackr

A Conversation with Dove on Brand Purpose I Traackr

Brand purpose has always been important, but lately it is taking center stage with over 63% of consumers citing purpose as a driver for purchasing from a company. With the...

THE LIMITS OF MARKETING

THE LIMITS OF MARKETING

This was the kind of political week that drives campaign marketers crazy.  If you were working on the Trump or Biden campaign, what would you be doing? The first thing I would...

16 Disastrous Blogging Myths You Thought Were True

16 Disastrous Blogging Myths You Thought Were True

Blogging becomes increasingly popular. Not only as a means to give content for brand marketing an outlet but also in blogging as a business and a lifestyle. But only a fraction...

Career Tips from the Adweek Executive Mentees – Part 1

Career Tips from the Adweek Executive Mentees – Part 1

Be curious, read everything, and diversify your experience. These gems are amongst the top pieces of advice our current Mentee class, composed of senior-level marketers, have...

Deep Dive: How the Summer of 2020 forced brand marketing to change for the better - Digiday

Deep Dive: How the Summer of 2020 forced brand marketing to change for the better - Digiday

Deep Dive: How the Summer of 2020 forced brand marketing to change for the better September 14, 2020 by Jessica Rapp 08 Event Video The coronavirus crisis upended the world for...

Can travel become less dependent on Google in a post-pandemic world? | PhocusWire

Can travel become less dependent on Google in a post-pandemic world? | PhocusWire

Can travel become less dependent on Google in a post-pandemic world? By Mario Gavira | September 1, 2020 Little more than six months ago, the one topic that kept travel...