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What are advertisers looking for in a publishing partner?

What are advertisers looking for in a publishing partner?

Advertisers and agencies are waking up to the power of their marketing spend. With misinformation and disinformation rising, advertisers are re-evaluating the impact of their...

Phil Nottingham on improving your online video strategy - The Yoast SEO Podcast • Yoast

Phil Nottingham on improving your online video strategy - The Yoast SEO Podcast • Yoast

Joost de Valk: Hello everyone and welcome to another episode of the Yoast SEO podcast. We are joined today by a friend of the company in many ways, and a friend of many people...

Movers and Shakers: W&K, TfL, TSB, Momentum, Ozone, HAT, Clubhouse, MediaLink

Movers and Shakers: W&K, TfL, TSB, Momentum, Ozone, HAT, Clubhouse, MediaLink

Wieden & Kennedy London creative leader Tony Davidson is leaving, after more than 20 years at the agency. Davidson, who is executive creative director, will exit W&K London in...

SCRIBERIA ACADEMY DIPLOMA 6-week course in visual thinking

SCRIBERIA ACADEMY DIPLOMA 6-week course in visual thinking

Refunds up to 7 days before event Eventbrite's fee is nonrefundable. Event description Six-part course, featuring live workshops, video tutorials and downloadable notes to help...

Why You Should Backup Your Marketing Data | Idea Girl Media

Why You Should Backup Your Marketing Data | Idea Girl Media

If you care about your marketing data analytics, then you probably care that this information is safely stored for future reference. This article covers potential problems to...

Just Eat more than doubles marketing spend amid 'exceptional' year

Just Eat more than doubles marketing spend amid 'exceptional' year

Just Eat increased its marketing spend by 158% in 2020 as it sought to capitalise on the growing popularity of food delivery driven by Covid-19. Just Eat increased its...

Indeed rising-voices

Indeed rising-voices

February 16, 2021: Application opens March 2, 2021: Application closes March 8-10, 2021: Top 20 interviews March 13, 2021: Final 10 candidates notified March 15, 2021: Program...

Brand Planning For The 2021 Marketplace | Branding Strategy Insider

Brand Planning For The 2021 Marketplace | Branding Strategy Insider

Each part of 2021 will be a distinctive marketplace with a discrete set of opportunities. Brands must plan accordingly. The ‘More COVID’ Part Of The Year will be a continuation...

7 predictions for Digital Marketing in 2030 - SeventhElement

7 predictions for Digital Marketing in 2030 - SeventhElement

Moving the obsession from looks to feels: Augmented, Virtual and Mixed Reality We’ve seen the rise in consumer smart devices across a wide range of applications and industries...

China ecommerce boom to continue, but marketers have to work harder to win | Digital | Campaign Asia

China ecommerce boom to continue, but marketers have to work harder to win | Digital | Campaign Asia

In 2020, the world economy encountered the most challenging moments since the Great Depression. China became the first and only major economy that led the growth. Apart from its...

WFA Forum Chairs look back on 2020

WFA Forum Chairs look back on 2020

We asked the chairs of our WFA working groups to reflect on what 2020 meant for the global media, marketing and digital policy agendas.  Pratik Thakar, Head of Integrated...

2020 Super Bowl ad revenue reaches record $450 million

2020 Super Bowl ad revenue reaches record $450 million

2020 Super Bowl ad revenue reaches record $450 million The average cost of a 30-second in-game ad rose 9% from five years ago to $5.25 million. 11 January 2021 Advertising Media...