Last updated: 03/05/2020
As part of an overall marketing strategy, content has been traditionally thought of and managed tactically: a list of deliverables for a campaign or product descriptions for a...
Last updated: 03/05/2020
How to Plan a Winning Marketing Strategy Social Media Tags Every experienced business owner knows that the survival of his business mainly depends on its marketing strategy ....
Last updated: 01/21/2020
As we enter the final year of the decade we want you to understand what is at stake for brands. Not by making predictions, but by analyzing the recent history and evolution of...
Last updated: 10/13/2019
8 Key Steps To Successful Instagram Marketing Tags 8 Essential Steps To Success In Your Instagram Marketing Campaign Instagram currently boasts of over 700 million users from...
Last updated: 07/09/2019
Effective brand marketing increases the probability of consumers either picking a brand or paying more for a brand when it is time to buy. But what data and analytic approaches...
Last updated: 05/01/2019
“You eat with your eyes first!” It is true, and it is hardwired into our brain. Anything that looks beautiful is appealing to our eyes, as well as other senses. This also...
Last updated: 04/28/2019
Burberry unveiled two new aspects of its brand identity this week: One was a quite lovely tessellated monogram created from the initials of founder Thomas Burberry. The other...
Last updated: 04/27/2019
Connecting with consumers on a deeper, more personal level through physical storytelling reinforced by digital experiences can help brands to differentiate themselves. Industry...
Last updated: 04/26/2019
There is a lot of confusion around brand. It’s one of those words widely used but not widely understood. Is it just a logo, a color palette and a trendy sans serif font? Or is...
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