3 ways packaging aids brand marketing

3 ways packaging aids brand marketing

“You eat with your eyes first!” It is true, and it is hardwired into our brain. Anything that looks beautiful is appealing to our eyes, as well as other senses. This also...

Burberry Gave a Famed Designer 4 Weeks to Redesign Its Logo, and Here’s What We Got

Burberry Gave a Famed Designer 4 Weeks to Redesign Its Logo, and Here’s What We Got

Burberry unveiled two new aspects of its brand identity this week: One was a quite lovely tessellated monogram created from the initials of founder Thomas Burberry. The other...

How Digital Virtual Experiences Reinforce the Physical Environment

How Digital Virtual Experiences Reinforce the Physical Environment

Connecting with consumers on a deeper, more personal level through physical storytelling reinforced by digital experiences can help brands to differentiate themselves. Industry...

What is brand marketing?

What is brand marketing?

There is a lot of confusion around brand. It’s one of those words widely used but not widely understood. Is it just a logo, a color palette and a trendy sans serif font? Or is...

10 Truths About Marketing After the Pandemic

10 Truths About Marketing After the Pandemic

10 Truths About Marketing After the Pandemic There’s no going back to the old normal. by Print Summary.    The Covid-19 pandemic upended a marketer’s playbook, challenging the...

4 Ways Agencies Mess Up New Business Outreach & How To Fix It

4 Ways Agencies Mess Up New Business Outreach & How To Fix It

Do you have trouble getting results from your agency's new business outreach emails? If so, you might be doing it wrong.  This post will discuss four common ways agencies get...

11 Simple Steps for a Successful Brand Building Process

11 Simple Steps for a Successful Brand Building Process

11 Simple Steps for a Successful Brand Building Process Pin257 1.8K Shares Make no mistake about it: a recognizable and loved brand is one of the most valuable assets a company...

When sales and brand equity move in the same direction

When sales and brand equity move in the same direction

Get more Inspiration When sales and brand equity move in the same direction While a correlation between sales and brand equity may be expected, you need to dig deeper to...

Why B2B marketers need to bet big on 'The Big Long'

Why B2B marketers need to bet big on 'The Big Long'

Most B2B marketers are focused on the bottom of the funnel. Investment in brand, however, will ultimately create far more value for your business. Imagine for a moment that you...

Council Post: Personal & Brand Reputation Management Tips For 2020

Council Post: Personal & Brand Reputation Management Tips For 2020

Reputation management is one of the hottest phrases and concepts in the world of online marketing, business and branding today. Not only is it a multibillion-dollar industry,...

Brand Storytelling: How to Tell Stories That Will Increase Your Conversions

Brand Storytelling: How to Tell Stories That Will Increase Your Conversions

Are you using brandstorytelling in your content marketing strategyto wow your readers? If you’re not, you are missing out on a fantastic conversion driver. Why? Because content...

How To Market Your Business Online… On A Budget

How To Market Your Business Online… On A Budget

Marketing your company’s product or service can prove to be a costly undertaking, especially for small businesses. If you are not equipped with much information, your company...