Articles about brand marketing


Why B2B marketers need to bet big on 'The Big Long'

Last updated: 01/08/2021

Most B2B marketers are focused on the bottom of the funnel. Investment in brand, however, will ultimately create far more value for your business. Imagine for a moment that you...

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Council Post: Personal & Brand Reputation Management Tips For 2020

Last updated: 11/16/2020

Reputation management is one of the hottest phrases and concepts in the world of online marketing, business and branding today. Not only is it a multibillion-dollar industry,...

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Brand Storytelling: How to Tell Stories That Will Increase Your Conversions

Last updated: 11/03/2020

Are you using brandstorytelling in your content marketing strategyto wow your readers? If you’re not, you are missing out on a fantastic conversion driver. Why? Because content...

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How To Market Your Business Online… On A Budget

Last updated: 11/03/2020

Marketing your company’s product or service can prove to be a costly undertaking, especially for small businesses. If you are not equipped with much information, your company...

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Why Receiving Brand Tracking Data in Spreadsheets Hurts Campaigns

Last updated: 10/13/2020

Marketing managers are starting to move all of their brand tracking data analysis from spreadsheets to dashboards. Find out how it's saving their campaigns. Are you still...

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Why Brand Marketing Resurgence in Necessary

Last updated: 08/19/2020

I can tell in less than five minutes if a brand’s content and social media presence is going to drive success. It starts with a two-minute conversation with the CMO or CEO...

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Brand marketing in a crisis: why you should be loud

Last updated: 08/11/2020

No brand evaluation would be complete without taking into account the impact of coronavirus. The pandemic that swept the world and sent people panic buying toilet paper also...

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Positioning Your Brand in a Competitive Space

Last updated: 08/04/2020

We often cover a variety of digital marketing topics here at Pagely, but rarely do we (and others) mention the importance of branding. That ends today, as we draw from our own...

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How Custom Labelling Can Improve Your Brand Image In 2020

Last updated: 07/18/2020

How Custom Labelling Can Improve Your Brand Image As a business owner, you’ll understand that much goes into building a brand image.  One of the quickest ways to communicate...

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6 Marketing Shifts to Create an Experiential Content Approach

Last updated: 03/05/2020

As part of an overall marketing strategy, content has been traditionally thought of and managed tactically: a list of deliverables for a campaign or product descriptions for a...

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