Articles about brand marketing


10 Truths About Marketing After the Pandemic

Last updated: 03/24/2021

10 Truths About Marketing After the Pandemic There’s no going back to the old normal. by Print Summary.    The Covid-19 pandemic upended a marketer’s playbook, challenging the...

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4 Ways Agencies Mess Up New Business Outreach & How To Fix It

Last updated: 03/20/2021

Do you have trouble getting results from your agency's new business outreach emails? If so, you might be doing it wrong.  This post will discuss four common ways agencies get...

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11 Simple Steps for a Successful Brand Building Process

Last updated: 03/09/2021

11 Simple Steps for a Successful Brand Building Process Pin257 1.8K Shares Make no mistake about it: a recognizable and loved brand is one of the most valuable assets a company...

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When sales and brand equity move in the same direction

Last updated: 02/15/2021

Get more Inspiration When sales and brand equity move in the same direction While a correlation between sales and brand equity may be expected, you need to dig deeper to...

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Why B2B marketers need to bet big on 'The Big Long'

Last updated: 01/08/2021

Most B2B marketers are focused on the bottom of the funnel. Investment in brand, however, will ultimately create far more value for your business. Imagine for a moment that you...

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Council Post: Personal & Brand Reputation Management Tips For 2020

Last updated: 11/16/2020

Reputation management is one of the hottest phrases and concepts in the world of online marketing, business and branding today. Not only is it a multibillion-dollar industry,...

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Brand Storytelling: How to Tell Stories That Will Increase Your Conversions

Last updated: 11/03/2020

Are you using brandstorytelling in your content marketing strategyto wow your readers? If you’re not, you are missing out on a fantastic conversion driver. Why? Because content...

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How To Market Your Business Online… On A Budget

Last updated: 11/03/2020

Marketing your company’s product or service can prove to be a costly undertaking, especially for small businesses. If you are not equipped with much information, your company...

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Why Receiving Brand Tracking Data in Spreadsheets Hurts Campaigns

Last updated: 10/13/2020

Marketing managers are starting to move all of their brand tracking data analysis from spreadsheets to dashboards. Find out how it's saving their campaigns. Are you still...

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Why Brand Marketing Resurgence in Necessary

Last updated: 08/19/2020

I can tell in less than five minutes if a brand’s content and social media presence is going to drive success. It starts with a two-minute conversation with the CMO or CEO...

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