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Legal Issues Regarding Influencer Marketing

Legal Issues Regarding Influencer Marketing

Legal Issues Regarding Influencer Marketing Oct 27, 2021 / 1:00 pm – 2:30 pm EST Free Register Overview Since 2016, influencer marketing has been growing 50% year over year....

Lucky Generals recruits Paddy Power brand head to fill one of two new senior roles

Lucky Generals recruits Paddy Power brand head to fill one of two new senior roles

Lucky Generals has added to its leadership team with two senior hires, each designed to fill a new role at the agency.  Paul Mallon joins from Paddy Power, where he is...

INTEGRITY, FACEBOOK-STYLE

INTEGRITY, FACEBOOK-STYLE

Today, we catch up on all the wonderful news we've missedwhile on vacation. Facebook wants to clear something up. They are not the lying scumbags that blogweasels and other...

Online advertising needs to transition from tracking to smarter context

Online advertising needs to transition from tracking to smarter context

Sponsored by Verizon Media Online advertising needs to transition from tracking to smarter context Machine learning technology will power a revolution in advertising targeting...

The 95:5 rule is the new 60:40 rule – Marketing Week

The 95:5 rule is the new 60:40 rule – Marketing Week

B2B marketers shouldn’t try to convert in-market buyers to immediate sales, or convince out-of-market buyers to consider a purchase – they should make every buyer remember their...

Airbnb shows faith in brand by boosting marketing investment

Airbnb shows faith in brand by boosting marketing investment

The travel accommodation business has upped its marketing spend by 175% in the second quarter of 2021, helping to drive a 300% revenue boost. Having previously cut marketing...

Amazon, Zoom, Patagonia: Everything that matters this morning

Amazon, Zoom, Patagonia: Everything that matters this morning

Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today. Amazon has been fined $886.6m (£636m) by Luxembourg’s National...

Connecting with LGBTQ+ Communities

Connecting with LGBTQ+ Communities

Thank you! Your submission has been received! Oops! Something went wrong while submitting the form. Connecting with LGBTQ+ Communities Andrew Hampp, Entertainment Marketing...

Stereotypes, stress, trust: 5 interesting stats to start your week

Stereotypes, stress, trust: 5 interesting stats to start your week

We arm you with all the numbers you need to tackle the week ahead. Half (50%) of millennials and Gen Z in the UK feel anxious or stressed all or most of the time, with research...

Spotify's Fan Study - how data-driven insights can boost engagement, catalogue and even hoodie sales

Spotify's Fan Study - how data-driven insights can boost engagement, catalogue and even hoodie sales

Spotify For Artists has launched a microsite featuring 15 data-driven insights about fan behaviour. The Fan Study is designed to help artists and labels lean into their...

Just Eat's CMO: Remove yourself from the bubble - you are not the customer

Just Eat's CMO: Remove yourself from the bubble - you are not the customer

Just Eat’s CMO Susan O’Brien says marketers must connect with consumers on a daily basis and continually remind themselves that they are not the customer. Just Eat’s CMO has...

Ritson on the 10 traits of a successful marketer

Ritson on the 10 traits of a successful marketer

Marketers at the top of their game possess 10 key traits, according Mark Ritson, from the willingness to trangress, an affinity with simplicity and an understanding that...