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2020 Super Bowl ad revenue reaches record $450 million

2020 Super Bowl ad revenue reaches record $450 million

2020 Super Bowl ad revenue reaches record $450 million The average cost of a 30-second in-game ad rose 9% from five years ago to $5.25 million. 11 January 2021 Advertising Media...

Ashley Friedlein's digital & marketing trends 2021 – Econsultancy

Ashley Friedlein's digital & marketing trends 2021 – Econsultancy

By Ashley Friedlein January 11th 2021 14:21 For the last 10 years I’ve picked out the digital and marketing trends and developments which I believe will shape the industry and...

Movers and Shakers: Amplifi, Brainlabs, Lucky Generals, Olympics, Ozone Project

Movers and Shakers: Amplifi, Brainlabs, Lucky Generals, Olympics, Ozone Project

Brainlabs has hired Jo Lyall, the former UK managing director of Mindshare, to be the digital media agency’s first UK chief executive. Lyall joins from Freeda Media, where she...

Organizational Learning And Competitive Advantage | Branding Strategy Insider

Organizational Learning And Competitive Advantage | Branding Strategy Insider

There’s an old saying that change is the only constant in business. If the coronavirus pandemic has taught us anything, it is to remind us of the enduring truth of this adage...

bubly™ Partners With SAGE And New York City Drag Talent To Slay The Holidays - Bringing Holiday Cheer As Well As Critical Resources To New York City's LGBTQ+ Community

bubly™ Partners With SAGE And New York City Drag Talent To Slay The Holidays - Bringing Holiday Cheer As Well As Critical Resources To New York City's LGBTQ+ Community

Beginning today, one featured drag king or queen will be posting a behind-the-scenes teaser shot on their Instagram page leading up to the debut of the music video, directed and...

Coca-Cola, M&S, PG Tips : Everything that matters this morning

Coca-Cola, M&S, PG Tips : Everything that matters this morning

Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today. Britain’s retail sector is warning of “severe” consequences from...

Diversity in Advertising Award

Diversity in Advertising Award

Diversity in Advertising Award Prior Winners 2020 SHORTLIST We're delighted to announce the final six brands shortlisted to win £1m of Channel 4 airtime through our...

10 Brand Success Strategies For 2021 | Branding Strategy Insider

10 Brand Success Strategies For 2021 | Branding Strategy Insider

10 Brand Success Strategies For 2021 In the context of coronavirus, here are ten ways businesses and brands can adjust to make the difference between success and failure in...

The Jobs To Be Done Workshop | Branding Strategy Insider

The Jobs To Be Done Workshop | Branding Strategy Insider

The Jobs To Be Done Workshop 0 Comments You know what your customers are buying, but do you know what they’re really trying to get done? As business management legend Peter...

How beauty retailers can encourage online shoppers to embrace new products

How beauty retailers can encourage online shoppers to embrace new products

Luxury Daily World’s leading luxury business publication Nov. 30, 2020 High-spend beauty shoppers are more likely to prefer beauty retailers than Amazon. Image credit:...

Audible: Amplifying Employees’ Voices

Audible: Amplifying Employees’ Voices

November 23, 2020| Attraction & Engagement , Candidate Experience , Employer Branding , Recruitment Marketing | Views: 32 The power of voice. No company embodies that more than...

36 User-Generated Content Statistics That You Can’t Ignore

36 User-Generated Content Statistics That You Can’t Ignore

36 User-Generated Content Statistics That You Can’t Ignore Marketing 12 minute read If you are in marketing or sales, it should be no surprise to you that user-generated content...