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How FleishmanHillard’s culture is cultivating career-defining work

How FleishmanHillard’s culture is cultivating career-defining work

In partnership with How FleishmanHillard’s culture is cultivating career-defining work Staff give us an inside look into the team culture and what it's like to work at the PR...

Sarah Jenkins and the power of having a tribe around you by The Places We'll Go Marketing Show

Sarah Jenkins and the power of having a tribe around you by The Places We'll Go Marketing Show

Sarah Jenkins and the power of having a tribe around you In this episode of The Places We'll Go Marketing Show, Sarah Jenkins, the Marketing Director of Saatchi & Saatchi,...

Disney looks to build on festive success in ‘digital first’ push

Disney looks to build on festive success in ‘digital first’ push

Disney hopes to drive further improvements in consumer sentiment, brand impact and media efficiency with its festive advertising campaign, after achieving strong results last...

Johnson & Johnson, Toshiba, Abrdn: Everything that matters this morning

Johnson & Johnson, Toshiba, Abrdn: Everything that matters this morning

Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today. Investment firm Abrdn has launched a new brand platform to reframe...

Boris Johnson is a sitting duck without a real PR guru in No.10

Boris Johnson is a sitting duck without a real PR guru in No.10

As the Tories ponder whether to activate Article 16 of the Northern Ireland protocol and start a good old-fashioned scrap with Europe next year, they may be forgiven for...

Confessions and advice from a former Paddy Power brand head gone agency-side

Confessions and advice from a former Paddy Power brand head gone agency-side

A few weeks back I swapped a 10-year career at Paddy Power (the Irish betting company that’s prone to a bit of mischief) for a chance to roll the dice as head of special ops at...

Disney's sequel to viral 'Lola' is heartwarming storybook about blended families at Christmas

Disney's sequel to viral 'Lola' is heartwarming storybook about blended families at Christmas

Bearing the hallmarks of a short by Disney's Pixar, just like its predecessor, “Stepdad” takes viewers on a journey of ups and downs,  heightened by realistic animation and...

Legal Issues Regarding Influencer Marketing

Legal Issues Regarding Influencer Marketing

Legal Issues Regarding Influencer Marketing Oct 27, 2021 / 1:00 pm – 2:30 pm EST Free Register Overview Since 2016, influencer marketing has been growing 50% year over year....

Lucky Generals recruits Paddy Power brand head to fill one of two new senior roles

Lucky Generals recruits Paddy Power brand head to fill one of two new senior roles

Lucky Generals has added to its leadership team with two senior hires, each designed to fill a new role at the agency.  Paul Mallon joins from Paddy Power, where he is...

INTEGRITY, FACEBOOK-STYLE

INTEGRITY, FACEBOOK-STYLE

Today, we catch up on all the wonderful news we've missedwhile on vacation. Facebook wants to clear something up. They are not the lying scumbags that blogweasels and other...

Online advertising needs to transition from tracking to smarter context

Online advertising needs to transition from tracking to smarter context

Sponsored by Verizon Media Online advertising needs to transition from tracking to smarter context Machine learning technology will power a revolution in advertising targeting...

The 95:5 rule is the new 60:40 rule – Marketing Week

The 95:5 rule is the new 60:40 rule – Marketing Week

B2B marketers shouldn’t try to convert in-market buyers to immediate sales, or convince out-of-market buyers to consider a purchase – they should make every buyer remember their...