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Scaling the creative content gap: how Covid-19 is intensifying the need for automation

Scaling the creative content gap: how Covid-19 is intensifying the need for automation

For brands already struggling to scale the creative content gap, the Covid-19 pandemic has further intensified the need for quality creative content online. The Drum and Celtra...

How Has Employer Branding And Talent Attraction Changed? - An Interview With Kaitlyn Holbein

How Has Employer Branding And Talent Attraction Changed? - An Interview With Kaitlyn Holbein

I recently had the opportunity to interview Kaitlyn Holbein of The Employer Brand Shop. Kaitlyn has a wealth of insights about everything related to employer branding, talent...

HarryLang: Treat Covid-19 as your chance to 'pivot'

HarryLang: Treat Covid-19 as your chance to 'pivot'

Lockdown has been the mother of invention for those wanting to shift their marketing careers – or themselves. Human beings are quite adaptable. We have opposable thumbs, we can...

Tech Fatigue is Real - Experiences Connected

Tech Fatigue is Real - Experiences Connected

Experiences Connected by Aleena Authenticity , Community , Experiences Tech Fatigue is Real Our world has become so technology-dependant that we are increasingly becoming...

How brands and agencies responded to racial injustice in the first month following George Floyd's death

How brands and agencies responded to racial injustice in the first month following George Floyd's death

5:00 PM EDT Agencies join the Facebook boycott The number of brands joining in on the #StopHateForProfit boycott continues to rise, and now a few agencies have announced they...

Top 10 Marketing Apps For Financial Advisors

Top 10 Marketing Apps For Financial Advisors

Top 10 Marketing Apps For Financial Advisors Flackable Blog In today’s world, most people head straight for the internet when they want to know something. In the business of...

20 Marketing Lessons to Succeed in 2020

20 Marketing Lessons to Succeed in 2020

20 Marketing Lessons to Succeed in 2020 What I learned from working with small businesses, nonprofits, and personal brands Photo by You X Ventures on Unsplash I’ve been in...

The Wrong and the Short of it

The Wrong and the Short of it

Short-termism and long-termism are both just wrong-termism. So let’s end the false choice between long and short-term marketing tactics, maximise the compound effects of getting...

How QuickFrame Is Capitalizing On Digital Media’s Long-Awaited Transition To Video | AdExchanger

How QuickFrame Is Capitalizing On Digital Media’s Long-Awaited Transition To Video | AdExchanger

For years, advertisers and publishers waited for a transition to video that always glinted right around the corner. But in the past year or so, the switch has finally flipped...

What big question would you have asked at Cannes this year?

What big question would you have asked at Cannes this year?

Seven experts share their views on the biggest issues the marketing industry needs to reconcile today Last week the marketing industry would have normally come together on the...

Inside Virgin Money's plan to build a consumer, not just a bank, brand – Marketing Week

Inside Virgin Money's plan to build a consumer, not just a bank, brand – Marketing Week

LinkedIn Virgin Money is hoping to build a consumer lifestyle brand that can take on the biggest high street banks with a refocus of its sponsorship activity on music and a...

Inside Peacock's marketing pivot amid a pandemic and postponed Summer Olympics — and how its ad push compares to rival streaming services

Inside Peacock's marketing pivot amid a pandemic and postponed Summer Olympics — and how its ad push compares to rival streaming services

When NBC Sports personality Mike Tirico took the stage in January as Comcast unveiled its upcoming streaming-TV service, Peacock, it was clear why the platform was launching...