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The Game's Definitely Afoot In The Streaming Sector

The Game's Definitely Afoot In The Streaming Sector

Streaming services and games are becoming more and more intermingled as streaming players pursue various synergistic benefits.  For starters, streamers are now helping to drive...

Traditional vs. Headless CMS: Digital Evolution And Content Velocity

Traditional vs. Headless CMS: Digital Evolution And Content Velocity

The traditional content management system (CMS) is now frequently compared to headless CMS systems, as it gives enterprise marketers more freedom to deliver content faster...

4 advanced ways you’re not measuring SEO effectiveness – yet

4 advanced ways you’re not measuring SEO effectiveness – yet

In 4 smarter ways to measure SEO effectiveness, I analyzed four fairly boilerplate SEO metrics (traffic, rankings, conversions, links) and detailed ways to apply an additional...

B2B Marketing News: B2B Content Marketing Report, Google's New Search Essentials, B2B Marketplaces Expand, & Adobe's New 3D Tools

B2B Marketing News: B2B Content Marketing Report, Google's New Search Essentials, B2B Marketplaces Expand, & Adobe's New 3D Tools

B2B Demand Gen: Lead Qualifying Teams Are Common at Larger Enterprises Top performing large organizations typically have a dedicated lead generation qualification team, as 77...

Experiential Marketing Comes Back Strong ― But Changed - Advantage Solutions

Experiential Marketing Comes Back Strong ― But Changed - Advantage Solutions

Experiential Marketing Comes Back Strong ― But Changed 09.22.2022 Share It Social campaigns can no longer be a bolt-on to an experiential marketing plan." The worldwide trauma...

The Shopper Speaks: Is free shipping still everything to online shoppers?

The Shopper Speaks: Is free shipping still everything to online shoppers?

Sometimes I harken back to when free shipping became a phenomenon online. For me, it was L.L. Bean’s announcement in 2011 that all orders would ship for free. Not everything...

This Week in Apps: YouTube takes on TikTok, Spotify adds audiobooks, BeReal takes a dive

This Week in Apps: YouTube takes on TikTok, Spotify adds audiobooks, BeReal takes a dive

Sarah Perez @sarahintampa / 7 hours Welcome back to This Week in Apps, the weekly TechCrunch series that recaps the latest in mobile OS news, mobile applications and the overall...

3 Examples of Email Personalization That Drive Passionate Customer Loyalty - Retail TouchPoints

3 Examples of Email Personalization That Drive Passionate Customer Loyalty - Retail TouchPoints

Building and sustaining deep customer loyalty is a big task that very often comes down to the little things. Too many brands skip over those seemingly small details — and if...

Amazon's device ecosystem is vast. Here's why it's going to get even bigger

Amazon's device ecosystem is vast. Here's why it's going to get even bigger

Home Home & Office Smart Home Amazon's device ecosystem is vast. Here's why it's going to get even bigger Amazon is getting ready to add to its huge array of devices. Here's why...

8 Must-Have Ecommerce Rich Snippets To Stand Out In Search

8 Must-Have Ecommerce Rich Snippets To Stand Out In Search

Search results have come a long way. A standard organic search result before Google introduced SERP features displayed the title tag, meta description, and URL. Fortunately,...

Amazon’s robots are getting closer to replacing human hands

Amazon’s robots are getting closer to replacing human hands

In 2019, Amazon founder Jeff Bezos predicted that within a decade, robotic systems will be advanced enough to grasp items with the dexterity of a human hand. Three years later,...

3 Ecommerce SEO Strategy Mistakes & How To Solve Them

3 Ecommerce SEO Strategy Mistakes & How To Solve Them

Over half (53%) of all consumers in the U.S. turn to a search engine like Google to find information on a product before purchase. Yes, organic search is still the highest ROI...