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Amazon’s launches “My Mix,” a personalized shop filled with your favorite things

Amazon’s launches “My Mix,” a personalized shop filled with your favorite things

Amazon has quietly launched a new feature offering shoppers personalized suggestions of products they might like to buy, called “My Mix.” The addition is tied to Amazon’s...

Eight ways that brick-and-mortar retailers are succeeding with omnichannel

Eight ways that brick-and-mortar retailers are succeeding with omnichannel

Retailers operating ‘brick and mortar’ physical stores are facing unprecedented challenges in the digital age, and there is growing concern that many won’t survive. In fact,...

UPS Study Finds Nearly Half Of US Online Shoppers Buying International

UPS Study Finds Nearly Half Of US Online Shoppers Buying International

The sixth annual UPS Pulse of the Online Shopper study has found that nearly half of U.S. online shoppers bought items from international retailers. According to a press...

Click & Drag AI: Salesforce Releasing New Commerce Tools, Promising 3X Faster Development

Click & Drag AI: Salesforce Releasing New Commerce Tools, Promising 3X Faster Development

"You have to deliver an engaging customer experience wherever your customer is," Amezaga told me last week in a briefing. "It's needs to be fast, easy, connected,...

Ad Blockers Can Affect Analytics Reporting

Ad Blockers Can Affect Analytics Reporting

Ad blocking software doesn’t just block ads. It also blocks most tracking beacons used by analytics tools, such as Google Analytics, Adobe Analytics, and others. Jason Packer,...

Remember These 3 Email KPIs to Make More Money

Remember These 3 Email KPIs to Make More Money

Good digital marketing campaigns create virtuous sales cycles, repeatedly engaging, converting, and supporting customers and prospects. Increase performance anywhere in the...

Measuring Offline Sales in Google Analytics

Measuring Offline Sales in Google Analytics

Some of the best online shoppers do not actually purchase online. They start their purchase process by finding the product they need online, and then either call the merchant or...

Top 4 mistakes ecommerce marketers are still making

Top 4 mistakes ecommerce marketers are still making

The digital ink spilled over ecommerce and product remarketing best practices is pretty prolific, but we still frequently see major opportunities being missed when we take over...

Search Traffic Data Yields Insights On Brands, Retailers That Failed At Ecommerce

Search Traffic Data Yields Insights On Brands, Retailers That Failed At Ecommerce

Search traffic data yields insights on why some brands and retailers just couldn't survive last year. Walmart, for example, announced this week that it would absorb the...

A Seamless New Shopify Experience to Power Your Business – Shopify

A Seamless New Shopify Experience to Power Your Business – Shopify

Today, as you log in to Shopify to check your sales or fulfill orders, you’ll notice a change: we’ve had a makeover. The new look and feel is part of a broader effort to build...

11 Ways Photos Harm Ecommerce Conversions

11 Ways Photos Harm Ecommerce Conversions

High-quality product photos are critical for conversions. Without photos and video, it’s nearly impossible to compete for sales. There are exceptions to every rule, however, and...

Amazon is going after Walmart with a 45-percent discount on Prime for lower-income shoppers

Amazon is going after Walmart with a 45-percent discount on Prime for lower-income shoppers

Amazon already owns the high-income shopper segment in the U.S. Now it’s making a bid to court those who have less income at their disposal. On Tuesday, Amazon announced that...