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9 Social Media Tips for Online Retailers - AddThis

9 Social Media Tips for Online Retailers - AddThis

For the modern business owner, social media is an essential part of a solid marketing strategy. And for online retailers like you, it can be one of the most effective and...

Amazon dominates every market it touches — now it’s coming for fashion

Amazon dominates every market it touches — now it’s coming for fashion

Last week, Amazon gave Chicago Bulls shooting guard Dwyane Wade his own boutique of sorts. “Bringing my style game to @amazonfashion with my own online store,” said Wade in an...

How Cosabella Successfully Hit The Reset Button With An AI Assist

How Cosabella Successfully Hit The Reset Button With An AI Assist

Cosabella is known among connoisseurs of fine undergarments as purveyors of luxury lingerie valued particularly for being well made and comfortable.  And, after 35 years in the...

Bring E-Commerce Advantages In-Store

Bring E-Commerce Advantages In-Store

The most powerful advantage that e-Commerce retailers hold over brick-and-mortar retailers relates to the ability to instantaneously identify customers and their purchasing...

QVC: How a media, retailing hybrid approaches digital transformation | ZDNet

QVC: How a media, retailing hybrid approaches digital transformation | ZDNet

Is QVC a media company or a retailer going through a digital transformation? The answer: Probably a little of both. That's one big takeaway from my chat with Alex Miller,...

Web CMS vs. PIM: Which to Use for Ecommerce Catalogs?

Web CMS vs. PIM: Which to Use for Ecommerce Catalogs?

Ecommerce is harder to execute than originally expected. Companies — both B2B and B2C — have near-unanimously come to this conclusion after a few years in the ecommerce space....

2017 SEO Checklist for Product Detail Pages

2017 SEO Checklist for Product Detail Pages

Product detail pages are an online merchant’s most potent persuasion and conversion tools. Making those pages findable and desirable on search engine results pages should...

Maropost Launches Ecommerce Platform, Moves To Google Cloud

Maropost Launches Ecommerce Platform, Moves To Google Cloud

Maropost, an email and cross-channel engagement vendor serving B2C brands, has entered the ecommerce field, offering a storefront supported by Google Cloud Platform. The...

How to Use Email Marketing Segmentation to Grow Your Business

How to Use Email Marketing Segmentation to Grow Your Business

If you asked customers what’s the one thing they want more of from retailers, they’d say personalized customer experiences. Customers don’t want to be seen as nameless faces in...

An inside look at the tools powering Australian business | ZDNet

An inside look at the tools powering Australian business | ZDNet

Businesses have different needs at different stages of their growth, and the tools chosen at each stage of growth can impact how a company progresses. A study of more than 200...

Increase conversions with personalization campaigns - IBM THINK Marketing

Increase conversions with personalization campaigns - IBM THINK Marketing

If you’re striving to implement personalization marketing but aren’t sure of the best tactics, this article is for you. Marketers have long understood personalization as a...

E-Commerce Sales Down? Ask Yourself These 3 Questions

E-Commerce Sales Down? Ask Yourself These 3 Questions

When it comes to eCommerce, typically there are 3 main factors to consider when your sales droop. We cover them in this week’s blog post. 1) How easy is it to purchase items on...