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Managing the unpredictable: Getting marketing, sales and operations aligned

Managing the unpredictable: Getting marketing, sales and operations aligned

This is the second part of a two-part article. The first part is here. Online shopping is like magic to the customer. Click on a few links, and the purchased item appears on...

What Google Analytics 4 Means for Your Ecommerce Site - Retail TouchPoints

What Google Analytics 4 Means for Your Ecommerce Site - Retail TouchPoints

Earlier this spring, Google announced that its flagship analytics platform, Google Analytics, will be transitioning from Universal Analytics (UA) to Google Analytics 4 (GA4)....

Virtual environment optimization (VEO): The next evolution of SEO?

Virtual environment optimization (VEO): The next evolution of SEO?

Reality is no longer limited to what you see in front of you. We now have alternative realities, including virtual and augmented. These technological advances are making big...

Search marketers agree: automation the least favorite part of PPC

Search marketers agree: automation the least favorite part of PPC

Search Engine Land » Channel » PPC » Search marketers agree: automation the least favorite part of PPC Search marketers agree: automation the least favorite part of PPC We asked...

Why 100% indexing isn't possible, and why that's OK

Why 100% indexing isn't possible, and why that's OK

When it comes to topics like crawl budget, the historic rhetoric has always been that it’s a problem reserved for large websites (classified by Google as 1-million-plus...

What you need to know to grow your e-commerce business

What you need to know to grow your e-commerce business

E-commerce activity has grown substantially over the past two years. While online shopping was already primed for healthy growth over the next decade, the COVID-19 pandemic...

5 Tools to Monitor Your SEO Competitors

5 Tools to Monitor Your SEO Competitors

Search engine optimization has become much more difficult over the years. It is no longer easy to tell why one page outranks another or to correlate a single Google algorithm...

How To Find & Understand Conversion Rates Of Your Amazon Products

How To Find & Understand Conversion Rates Of Your Amazon Products

As competition has grown over the last few years, it has been increasingly important to test the creativity on your product detail pages to maximize conversions for your...

The 5 Paid Ad Channels You Need to Incorporate Right Now

The 5 Paid Ad Channels You Need to Incorporate Right Now

PPC The 5 Paid Ad Channels You Need to Incorporate Right Now Ready to advertise beyond Google Ads and Facebook? Learn how you can get the most out of Microsoft, Amazon,...

SEO Maintenance: A Checklist For Essential Year-Round Tasks

SEO Maintenance: A Checklist For Essential Year-Round Tasks

SEO is a big discipline. Without structure and planning, a lot of time and dollars can be wasted or used inefficiently. A lot of SEO activities are started and never...

Manufacturers: You need to embrace digital commerce. Here’s how.

Manufacturers: You need to embrace digital commerce. Here’s how.

Manufacturers have been relatively slow in adopting B2B ecommerce, especially when compared to direct-to-consumer retailers. For many, the return on investment didn’t seem...

Ecommerce Personalization in the Age of Consumer Data Privacy - Retail TouchPoints

Ecommerce Personalization in the Age of Consumer Data Privacy - Retail TouchPoints

Optimized personalization is a necessary tenet of any ecommerce brand that aims to stand out. The importance of winning loyal customers depends on one-to-one customer...