Images Powered by Shutterstock
Airbnb shows faith in brand by boosting marketing investment

Airbnb shows faith in brand by boosting marketing investment

The travel accommodation business has upped its marketing spend by 175% in the second quarter of 2021, helping to drive a 300% revenue boost. Having previously cut marketing...

Amazon, Zoom, Patagonia: Everything that matters this morning

Amazon, Zoom, Patagonia: Everything that matters this morning

Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today. Amazon has been fined $886.6m (£636m) by Luxembourg’s National...

Connecting with LGBTQ+ Communities

Connecting with LGBTQ+ Communities

Thank you! Your submission has been received! Oops! Something went wrong while submitting the form. Connecting with LGBTQ+ Communities Andrew Hampp, Entertainment Marketing...

Stereotypes, stress, trust: 5 interesting stats to start your week

Stereotypes, stress, trust: 5 interesting stats to start your week

We arm you with all the numbers you need to tackle the week ahead. Half (50%) of millennials and Gen Z in the UK feel anxious or stressed all or most of the time, with research...

Spotify's Fan Study - how data-driven insights can boost engagement, catalogue and even hoodie sales

Spotify's Fan Study - how data-driven insights can boost engagement, catalogue and even hoodie sales

Spotify For Artists has launched a microsite featuring 15 data-driven insights about fan behaviour. The Fan Study is designed to help artists and labels lean into their...

Just Eat's CMO: Remove yourself from the bubble - you are not the customer

Just Eat's CMO: Remove yourself from the bubble - you are not the customer

Just Eat’s CMO Susan O’Brien says marketers must connect with consumers on a daily basis and continually remind themselves that they are not the customer. Just Eat’s CMO has...

Ritson on the 10 traits of a successful marketer

Ritson on the 10 traits of a successful marketer

Marketers at the top of their game possess 10 key traits, according Mark Ritson, from the willingness to trangress, an affinity with simplicity and an understanding that...

John Lewis, ITV, Cancer Research UK: Everything that matters this morning

John Lewis, ITV, Cancer Research UK: Everything that matters this morning

Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today. Cancer Research UK has launched a new integrated creative platform...

Performics' Paul Kasamias on TikTok Ecommerce, Airbnb, and US Digital Ad Spend

Performics' Paul Kasamias on TikTok Ecommerce, Airbnb, and US Digital Ad Spend

On this week’s episode of The MadTech Podcast, Paul Kasamias, managing partner at Performics, joins ExchangeWire’s Grace Dillon and Lindsay Rowntree to discuss the latest news...

Misconceptions About Strategic Branding & Marketing In China 

Misconceptions About Strategic Branding & Marketing In China 

The draw of the Chinese consumer market lies in its size. With a fast-growing middle class and increasing household wealth, it’s no wonder that China continues to attract...

Phoenix Taps Price, People News & Lots of Jobs - The Travel Vertical

Phoenix Taps Price, People News & Lots of Jobs - The Travel Vertical

The Travel Vertical Weekly stories curated exclusively for digital tourism marketers Phoenix Taps Price, People News & Lots of Jobs May 25, 2021 by Laurie Jo Miller Farr Leave a...

How Purchase Decisions Are Made | Branding Strategy Insider

How Purchase Decisions Are Made | Branding Strategy Insider

The chart shown above is an evolution of one that I helped create at Kantar. It is my attempt to summarize as clearly and simply as possible the process by which people choose...