Artificial intelligence, often abbreviated to AI, is becoming a mainstay in modern business practices. Marketing, sales, and customer service can all benefit from the capabilities AI provides for companies. And this inclusion of AI in marketing isn’t
2024-04-05
One of the goals of branding is to create a unique brand voice that stands out from competitors. After all, in today’s competitive business world, it can be easy to get lost in the noise, which could lead to you losing out on business and revenue as
2024-04-04
We’ve all been there. A time in our life, whether in the far or recent past, when we walked by a store display, saw an ad, heard a melody, opened a package, smelled inside a jar, and were enthralled – mesmerized by what our senses picked up. Perhaps it
2024-04-01
Brands are dynamic. Great brand leadership evolves brands in order for brands to stay relevant and differentiated in the customer’s mind. Just because a brand evolves to deliver its promise in a more relevant, differentiated manner does not mean the brand
2024-03-26
Should B2B brands embrace the metaverse, BeReal, and other developing social communication channels, and if so, when is the right time to start becoming involved? Part of what keeps the online world indispensable for marketers is the fact that social media
2024-03-26
When talking about branding, many marketers are still missing one crucial aspect. A branding strategy doesn’t just include the typical elements that constitute a brand — its visuals, its voice, its mission, and its vision — but it also extends to a
2024-03-25
Ready, Player One? How brands are transforming the metaverse into a playground Written by Rachel May Quin Jul 14, 2022 7:15:00 AM Whether you like to race cars, grow flowers or crush candy, video games are not just for kids. More adults are playing games than
2024-03-25
Although a hobby might see a masterpiece take shape over a drink of something cold…working in a creative profession isn’t as simple as sitting around, mulling over ideas in a paint-splattered apron. In fact, thriving within the industry often requires
2024-03-21
Creating a successful branding campaign is no easy task. However, it is necessary to ensure that your company gets the recognition that it deserves, particularly in an increasingly crowded marketplace. To get started on this endeavor, you will need to
2024-03-19
Shop Now