Digital Trends 9 Steps To A Future-Proof Social Media Strategy In A Web3 World Here's a step-by-step guide to creating an effective social media strategy to level up your Web 2.0 and prepare for Web3. VIP CONTRIBUTOR CEO and Social PR Consultant at The Buyer
2024-02-21
You’re ready to launch a campaign about a new product. All you need is an influencer with millions of followers to spread the word, right? Wrong. Cookie-cutter approaches to working with creators are played out. Consumers have been bombarded with social
2024-02-20
When it comes to branding your business, utilizing a healthy mix of public relations and social media to boost your strategic marketing plan is key. While the tactics may vary depending on whether you’re engaging in B2B marketing or B2C marketing, there’s
2024-02-19
When you think of a brand touchpoint (i.e., an encounter designed to invoke positive feelings around your brand), you probably immediately think about your customers. After all, they’re the ones you’re trying to attract, nurture, and sell to. But what
2024-02-16
Early in the 2000s, reciprocal link building was a popular method to increase your search traffic and boost your backlink profile. Also referred to as “traded” or “exchanged” links, reciprocal links were something of an SEO hack – even though they
2024-02-16
I work with brands from all around the world, and I've noticed that organizations are – thankfully, finally – becoming much more diverse. Perhaps you’ve noticed the same thing. Perhaps your own colleagues and clients increasingly represent a broader
2024-02-16
Why Smart Brands Boost Ad Budgets in an Economic Downturn A customer-centric focus can guide you through uncertainty By Jascha Kaykas-Wolff, President, Lytics As the world around us changes and evolves, so do our customers. Because modern technology has made
2024-02-06
While services like YouTube and Facebook automatically come to mind, you can trace the origins of social media back to the late 1970s. In this article, you will find a brief overview of the history of social media, from the early pioneers of electronic
2024-02-05
Founder ofIcons Incorporated, helping clients define and implement strategies to become icons in their space. I founded Icons Incorporated because I wanted to work with the most elite personal brands on the planet: entrepreneurs, content creators, authors,
2024-02-05
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