Influence Marketing: Find the “More Right” Creator for Your Brand Jason Falls is back for round two in The Data Basement with Adam and Mark. What’s changed since his first visit? Jason is now the Chief Strategy Officer, Principal of falls+Partners.
2023-06-15
Ever since the earliest days of the Covid-19 pandemic, we — and we do mean “we” as in “literally all of us” — have been deeply concerned about the quality of information that people were consuming on the issue. Conspiracy theories have abounded
2023-06-07
Angelina Eng has over 25 years of digital media, marketing and operations experience, focusing on helping agencies and brands to define, build and manage digital media and marketing efforts.At the IAB, she helps advertisers, publishers, ad tech and data
2023-06-05
Engage Consumers From Click to Brick Break down the digital divide by connecting online and in-store experiences By Shock Torem, SVP and GM, Vestcom Media Solutions Hybrid shopping is the new norm, and consumers expect a seamless experience whether browsing
2023-05-30
Algorithmic Personalization, Identity, and Everyday Life Tanya Kant Goes beyond the headline effects of the "filter bubble" theory to examine not only how personalization intersects with users' worldview, but how it intervenes in, and shapes, users' own sense
2023-05-21
For a long time, the world of 3D engines — especially for game developers — was all about Unity and Epic’s Unreal Engine. Then, when Amazon started its ill-fated attempt to get into gaming, it launched the Lumberyard engine (which itself was based on
2023-05-14
Earlier this year, I was asked to work on a legal case involving a couple of finance sector companies where one was accused by the other of trademark infringement where the defendant’s website abruptly began ranking for the plaintiff’s service mark. The
2023-05-14
Career website Zippia estimates that there are more than 26,000 social-media managers in the US. While the social-media profession continues to grow in popularity, many social-media managers are deciding to leave their positions for greener
2023-05-06
Youth are accessing a remarkable number of mediums (often at the same time!), and are constantly exposed to a wide and deep array of content. This spans the gamut from texts and notifications, to TikTok videos and Snap(chat) stories, to Twitter Spaces and
2023-05-05
Shop Now