A recent ad-effectiveness study by Meta and Nielsen confirmed what media planners have known for 70 years: the four most important factors in media impact are: As digital media giants like Google and Meta have grown over the last twenty years, many
2023-09-21
A well-planned marketing strategy is the foundation of any successful marketing effort. More than half of the brands either lack a well-defined digital marketing strategy or haven’t adopted one yet. A digital marketing strategy is essential because it gives
2023-08-16
In this week’sweekend editionof Garbage Day (subscribe, it’s real good), I wrote about a general downward spiral I’ve seen the podcast industry heading in lately: Everyone and everything just seems real tired. In a recentexcellentEmbeddedinterview,
2023-08-10
When it comes to news on digital platforms, Google is the most-trusted in both the U.S. and U.K. (trusted by 53% and 52%, respectively), while TikTok is the least-trusted (20% in both countries). That’s according to the latest in a series of studies
2023-08-10
Digital Platforms and Journalistic Careers: A Case Study of Substack Newsletters Executive summary In 2018, the technology reporter Taylor Lorenz predicted journalists would adopt influencer tactics to grow their own audiences and directly distribute
2023-08-05
Digital Social Norm Enforcement: Online Firestorms in Social Media Affiliation Institute of Sociology, University of Zurich, Zurich, Switzerland ⨯ Affiliation Institute of Sociology, University of Zurich, Zurich, Switzerland ⨯ Affiliation Center for
2023-07-30
On a typical day, public libraries would encourage you to stop by and browse its aisles, peruse its books, and maybe even borrow a few favorites from the circulation desk. But these are not typical times. Nowadays with coronavirus, public libraries look more
2023-07-19
What happens when public media buys a private newspaper? It adopts a public media business model. Chicago Public Media made news in January by buying the Chicago Sun-Times , the city’s longtime tabloid alternative to the broadsheet Tribune . The Tribune
2023-07-15
This story is part two ofDeny and Delay: Inside the Climate Disinformation Machine, a series on the effects of climate misinformation on democracy. Read part one here. Co-produced with Columbia Journalism Review and guest edited by Sandra Steingraber, Deny
2023-07-15
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