When the doors of the Texas Senate Chamber opened for the 2019 session, there were two new faces at the press table. Both were employees of Texas Scorecard, then the reporting arm of the influential Tea Party-aligned group Empower Texans, with press
2024-01-08
There is a massive change taking place throughout the landscape of digital media and you may not be thinking about it in the same way I am. Let me explain. I’ve spent my career in three distinct chunks. The first chunk was building the framework for
2023-12-20
Amazon is the global media brand in which consumers enjoy advertisements the most, according to the latest Media Reactions report by Kantar. Adverts on Amazon were cited by consumers as more relevant and useful than on other platforms, followed by TikTok,
2023-12-20
Why 40% of TV Budgets Should Be Spent on CTV It’s time to adjust your media strategy to meet viewer behavior By Justin Fromm, Head of Global Insights, Samsung Ads In less than a decade, TV has gone from a sure thing—the de facto mass reach platform—to
2023-12-03
BuzzFeed, Inc. (Ticker: BZFD) is home to the best of the internet. Across food, news, pop culture and commerce, our brands drive conversation and inspire what audiences watch, read, buy, and obsess over next. Born on the internet in 2006, BuzzFeed, Inc. is
2023-11-10
In 2015, former Mediacom CEO John Mandell stood in front of the Association of National Advertisers conference and told the industry what everyone already knew: agencies were using kickbacks and rebates as an alternative form of income, despite years of
2023-10-27
One of the most important themes I’ve been hearing from GroupM over the past year has been how difficult it is becoming to define media “line items,” yet this morning it just defined one of the biggest of them all: a $100 billion-plus new and rapidly
2023-10-03
The Power of Platforms Oxford Studies in Digital Politics The first book-length treatment of the power of technology platforms over news and media Brings together work from journalism, platform studies, political science, and economics to understand the
2023-09-22
Life is about balance. Day and night, predator and prey, birth and death. Many view these as opposites, but I consider them counterweights that keep our world in balance. We can say the same about the cookieless and future-proofing discussions currently
2023-09-22
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