eMarketer has released their latest estimates delving into the percentage increase and overall spending (nearly $33 billion) that advertisers will allocate for programmatic ads during 2017. George Levin, co-founder and CEO of GetIntent looks at the
2022-08-14
Federico Cella, founder and CEO of Lynkos (pictured left), a B2B social networking platform, shares his insights on the power of well-designed networking to transform businesses. For information on Lynkos visit https://www.lynkos.com/en. Q: What is the main
2022-08-08
Programmatic, and more broadly, the automation of online advertising, has long raised concerns about the displacement of jobs. With ad space increasingly sold via automated platforms, instead of by picking up the phone, the replacement of man with machines
2022-08-07
LaNedra Brown, graduate of the iDiverse Digital Advertising Program at the College of San Mateo, shares her insights into the program and its importance for interactive media and advertising companies. As a professional basketball player with an
2022-08-02
With so many column inches dedicated to the fast-evolving data-driven advertising economy, I wanted to share some soundbites on the key areas of programmatic that have caught my attention. It’s not all doom and gloom: growth numbers are on the up! ● The
2022-07-22
The marketing cloud landscape has taken big steps into advertising technology and media buying, as with Oracle’s recent acquisitions of Moat and Grapeshot or Adobe’s deal for the video DSP TubeMogul. But Salesforce defies that trend. The company has
2022-07-22
Steven Johnson’s book, How We Got to Now: Six Innovations That Made the Modern World, tells the story of how the discovery of glass triggered many other major innovations, including spectacles, the printing press, the microscope, modern vaccines and
2022-07-20
Kantar Media took a peek at the five big social channels in the U.S., and the $117.9 million they spent last year on marketing. Two of them stood well above the rest in expenditures and success. Guess who got the top spots … Facebook has transcended its
2022-07-20
Simulmediaannounced that it is has begun to license a standalone version of its patented Video Advertising Marketing Operating System (VAMOS), a powerful predictive planning, analytics and execution platform built for TV. VAMOS will now be offered as Software
2022-07-18
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