Facebook’s enormous audience has long been catnip to advertisers. But the company’s vast ecosystem has come under scrutiny this year from major brands, which are increasingly sensitive to the possibility of inadvertently showing up next to objectionable
2022-09-13
In the world of programmatic, data is in crisis. Many online advertisers don’t question the origin, accuracy or scale of the audiences they buy programmatically. Yet data accuracy significantly affects the outcomes of a marketing plan, and we hear so
2022-09-11
Adform, one of the world’s leading independent advertising technology platform companies announced today that the Media Rating Council(MRC) has granted Adform accreditation for its viewability measurement across Desktop, Mobile Web and App environments for
2022-09-08
Adotas is pleased to offer a Q&A with Carl Erik Kjærsgaard, co-founder and CEO of Blackwood Seven, a company that uses artificial intelligence to automate the media-buying process for marketers, allowing them to have more control in how their money is
2022-09-04
Exponential‘s Chief Product & Strategy Officer, Doug Conely (pictured left), shares his insights on media planning using machine learning. If you’re currently employed as a media planner or media buyer, there’s a very good chance that you won’t
2022-08-25
On Saturday, The Wall Street Journal reported that investigators from the Department of Justice will examine “Google’s business practices related to its search and other businesses.” It’s one of the biggest threats Google has ever faced from US
2022-08-19
The Media Insight Project, a collaboration between the American Press Institute and The AP-NORC Center, used a survey-based experiment to explore which types of ads are most effective in a digital environment. Scrolls ads, a newer style of advertisement
2022-08-17
Beyond serving our customers as best as we possibly can, we here at WordStream pride ourselves on our thought leadership—that is, our commitment to introducing new, outside-the-box ideas that help business owners and marketers succeed in a world where
2022-08-14
Marketers have anxiety dreams about inventory control. Evil bots lurking to torpedo ROAS. Mud wrestling videos waiting to drag brands through the dirt. Fraud and brand safety throw shade on the promise of programmatic, but tools exist to come out on top.
2022-08-14
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