In 2012, a Googler made headlines when he said “SEO isn’t good for users or the Internet at large,” and “It’s a bug that you could rank highly in Google without buying ads, and Google is trying to fix the bug.” Was it Matt Cutts, John Mueller, or
2023-03-22
In 2011, JCPenney was caught engaging in link schemes and, as a result, found itself on the receiving end of a Google penalty. The New York Times was apparently perplexed by how well jcpenney.com ranked in organic search for practically everything the
2023-03-21
Contextual advertising isn’t the privacy-safe panacea everyone thinks it is. As user-level IDs diminish on the web and in apps, publishers and ad tech companies are fighting over what “contextual advertising” even means and who has the right to serve
2023-03-21
Website banners are powerful advertising and information sharing tools. Learn about the different types of website banners here. Do you know that digital advertising will increase to $389 billion? The rise of the internet has led to the prosperity of
2023-03-21
11 Super-Actionable Landing Page Trends to Jump On in 2023 About Us WordStream WordStream by LOCALiQ is your go-to source for data and insights in the world of digital marketing. Check out our award-winning blog, free tools and other resources that make
2023-03-21
Paid Search Association ABOUT PSAC 2023 Join Us Live For The Third Annual Paid Search Association Conference This event is curated for practioners of all skill levels who are passionate about staying up-to-date on the latest trends and best practices in
2023-03-20
The U.S. Justice Department on Tuesday filed its second antitrust lawsuit against Google in just over two years. It's the latest sign that the U.S. government is not backing down from cases against tech firms even in light of a mixed record in court on
2023-03-20
In 2022, the changes to Partners program requirements, originally announced in 2020, finally took effect. Those changes were supposed to happen in June 2020 but were first postponed until 2021 and then delayed a second time due to the upheaval caused by the
2023-03-20
Bloomberg Media just turned off third-party ads on its site. But as it shuts the door to open-market programmatic, Bloomberg is opening a first-party data advertising platform. The business media giant described the change as part of a broader evolution in
2023-01-27
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